Browsing by Subject "YouTube"
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“He asked me to pray afterward”: Exploring Cheryl Zondi’s mediated court testimony as a narrative of clergy sexual abuse
(University of Western Cape, 2021)South Africa has one of the highest rape statistics in the world, and there are increasing reports of women who have been violated and abused in religious institutions, specifically by clergy. Research on clergy sexual ... -
A social semiotic approach to multimodality in the Vagina Varsity YouTube campaign series
(University of the Western Cape, 2019)This study investigated the semiotic resources used by Vagina Varsity, a campaign by sanitary towel brand Libresse on the social media platform YouTube to construct meanings around the female body. Vagina Varsity is a South ... -
Spinning the truth on social media: A textual analysis of health-related television advertisements
(University of the Western Cape, 2015)The theory of multimodality (Kress 2010; Kress and van Leeuwen 2006) has impacted major research fields like Linguistics and Education by significantly extending our understanding of what is meant by communication through ...