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Now showing items 31-34 of 34
The impact of utilitarian and hedonic needs satisfaction on brand trust, brand affect and brand loyalty for selected fast moving consumer goods in South Africa
(University of the Western cape, 2016)
The concept of brand loyalty highlights the importance of brands in marketing strategy development because it leads to a stream of benefits for the company (lower marketing costs, less price sensitivity, greater market ...
Modelling the effect of entrepreneurship education on entrepreneurial mindset, skill and intentions: Empiraical evidence from undergraduates in Nigeria
(University of the Western Cape, 2017)
Entrepreneurial firms, entrepreneurial capital, entrepreneurial ecosystem and entrepreneurial economy are a few terminologies that have emerged since the resurgence of entrepreneurship, arising from the 1990's entrepreneurial ...
Formal mentorship and entrepreneurial learning: The case of a support programme in the Western Cape clothing sector
(University of the Western Cape, 2017)
How entrepreneurs learn to cope and survive in the South African clothing sector, with its high levels of
macro-environment turbulence, may engender particular lessons for entrepreneurial learning and related
outcomes ...
Entrepreneurial learning, opportunity recognition and development - Evaluating the impact of a training programme at TSiBA Education, Cape Town, South Africa
(University of the Western Cape, 2017)
The
youth
of
South
Africa
is
currently
faced
with
high
levels
of
unemployment
and
poverty.
This
raises
concerns
about
the
future
of
the
South
African
people
and
its
economy.
Consequently,
mu ...