Department of Linguistics, Language and Communication
Browse by
Collections in this community
Recent Submissions
-
Problematising the construct of 'definitions' within academic literacy : an analysis of students' knowledge of definitions in isiXhosa and English language textbooks at the University of the Western Cape
(University of the Western Cape, 2016)Instructional verbs (such as analyse, summarise, apply, evaluate) have been referred to as performatives and have become the object of initiatives around developing and assessing students' academic literacy competencies. ... -
Appraisal of Beyoncé Knowles as a popular artist : analysing the evaluative discourse of the online fan base
(University of the Western Cape, 2011)This research uses the Systemic Functional Linguistics (SFL) approach, more specifically, the appraisal theory to analyse the online message postings by fans of the popular music artist, Beyoncé Knowles. Through their ... -
Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ... -
Globalisation and higher education branding at three Western Cape universities in South Africa : a multi-semiotic analysis
(University of the Western Cape, 2015)This study investigates how the three selected Western Cape Province (WCP) institutions of higher education position their brand imageries and awareness in a localised global way. It explores the branding discourses and ... -
Analyzing university language policies in South Africa : critical discourse and policy analysis frameworks
(University of the Western Cape, 2016)At the dawn of democracy, Higher Education in South Africa was in dire need of change. One of the essential initiatives in response to transformation in Higher Education was the mandate from the Ministry of Education for ... -
Social structuring of language and the mobility of semiotic resources across the linguistic landscapes of Zambia : a multimodal analysis
(University of the Western Cape, 2016)The current study framed as Social Structuring of Language and the Mobility of Semiotic Resources across the Linguistic Landscapesof Zambia: A Multimodal Analysis, is situated in Lusaka and Livingstone and their selected ... -
A multisemiotic discourse analysis of race in apartheid South Africa : the case of Sandra Laing
(University of the Western Cape, 2015)In this thesis I investigate the reconstruction of the life history of Sandra Laing and the recreation of the apartheid context by analyzing two artefacts. These main artefact for investigation is the movie Skin, by ... -
The form of Muslim government and its source of authority in contemporary Islamic thought : a comparative study of the views of Ayatollah Ruḥollah Khomeini and Sayyid Quţb
(University of the Western Cape, 2013)The year 1924, which coincided with the fall of the Ottoman Caliphate and more recently, the Arab Spring which started in Tunisia in December 2010, and spread across much of north Africa and parts of the Middle East, has ... -
A multisemiotic analysis of ‘skinscapes’ of female students at three Western Cape universities
(University of the Western Cape, 2015)This study used a multisemiotic/multimodal discourse analysis approach to analyze tattoos of selected female students at three Western Cape Universities: the University of the Western Cape (UWC), the University of Cape ... -
Reimagining diversity in post-apartheid Observatory, Cape Town: a discourse analysis
(University of the Western Cape, 2012)The focus of the thesis is conceptually-based and problematizes the notion of a transformed society while addressing and evaluating its meaning in the multicultural post-apartheid neighbourhood of Observatory, Cape Town. ... -
A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements
(University of the Western Cape, 2015)Advertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate ... -
Crossing linguistic and cultural barriers: an analysis of intercultural communication between Chinese traders and South Africans in Cape Town
(University of the Western Cape, 2015)In recent years South Africa has seen a significant growth in the number of migrants entering its borders. The country has opened its doors to not only migrants from the African continent, but also to immigrants from the ... -
Spinning the truth on social media : a textual analysis of health-related television advertisements
(University of the Western Cape, 2015)The theory of multimodality (Kress 2010; Kress and van Leeuwen 2006) has impacted major research fields like Linguistics and Education by significantly extending our understanding of what is meant by communication through ... -
A critical reflection on eclecticism in the teaching of english grammar at selected Zambian secondary schools
(University of the Western Cape, 2016)English is the official language in Zambia and a compulsory subject from grade 1 to the final year of secondary education. Communicative competence in English is therefore critical to mobility in education and is also ... -
A semiotic analysis of user manuals for two blender brands
(University of the Western Cape, 2016)Technical documentation comes in a variety of forms such as installation or operation manuals, quick reference guides, maintenance manuals, user manuals, policy and procedure manuals or marketing brochures and flyers (Walsh, ... -
Social networking among UWC students: instant messaging genres and registers
(University of the Western Cape, 2015)Contemporary research has pointed to the importance of social media in the lives of young people today. This project aims to explore the emerging discourse conventions and generic structures of chat conversations on social ... -
Shoot the Boer: a discourse analysis of online posts and related texts
(University of the Western Cape, 2015)The controversial singing of the Shoot the Boer song by Julius Malema was a focus of media attention during the period of March 3, 2010 to September 12, 2011.This study aims to analyse the discourses participants draw on ... -
Semiotic remediation and resemiotisation as discourse practice in Isidingo: a multi-semiotic analysis
(University of the Western Cape, 2015)The problem explored relates to the dearth in studies exploring semiotic resources other than language in the study of mediated discourses in the media; public broadcasting in particular. Gilje (2010) laments that although ... -
The transformation and reshaping of South African languages via cell-phone messaging: sms speak as a local practice
(University of the Western Cape, 2013)South Africa is a diverse, multilingual country with a majority of its youth owning or using cellular phone technologies. The cell phone interaction between multilingual individuals from different linguistic and cultural ... -
The Zimbabwean threat: media representations of immigrants in the South African media
(University of the Western Cape, 2012)This thesis is a multimodal discourse analysis of the media representations of Zimbabwean immigrants in the South African media. The aim of the investigation is to illustrate how Zimbabwean immigration and Zimbabwean ...
RSS 1.0