Department of Linguistics, Language and Communication
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A social semiotic analysis of the linguistic landscape of two rural district municipalities in the Northern Cape, South Africa
Linguistic Landscape (LL) studies typically focus on public signage displayed in urban environments, therefore LL is associated with cityscapes. There is limited research related to the LL of non-urban environments or ... -
Schooling superdiversity: Linguistic features as linguistic resources in two Manenberg classrooms in the Western Cape
(University of the Western Cape, 2017)This thesis takes on a non-essentialist view of language by studying the borrowing of linguistic features across languages as natural, everyday language practices. More specifically, this research identifies the need for ... -
Dialogicality in selected Nando's television advertisements: A multisemiotic approach
(University of the Western Cape, 2018)This thesis explored the mobility of semiosis other than language in the discourse of television advertising. Gilje (2010) highlights that remediation is the defining characteristic of new digital media and researchers ... -
Youth Multilingualism and Popular Culture Interactions at His People Pentecostal Church
(University of the Western Cape, 2017)Youth multilingualism is an overarching notion that accounts for the dynamic macroand micro-linguistic practices and interactions in contexts and spaces redefined by cultural practices. It makes contributions to interactional ... -
Incorporating indigenous African languages in Higher Education: Student attitudes towards learning materials in isiXhosa at the University of the Western Cape
(The University of the Western Cape, 2017)There have been extensive studies conducted on the language attitudes of students or their parents at primary, secondary as well as tertiary levels of education in South Africa. Many scholars have found that African ... -
A multi-theoretical analysis of the dynamics and effects of terminology in Nigerian and South African high school textbooks on life sciences
(The University of the Western Cape, 2018)The performance of students in science subjects continues to be a source of concern in many African countries. In Nigeria and South Africa, one explanation frequently given has to do with students‘ proficiency levels in ... -
The semiotic signature of transformation of political parties in South Africa: A multimodal analysis of selected Democratic Alliance texts.
(The University of the Western Cape, 2017)Social semiotics (Halliday, 1978 and van Leeuwen, 2006) makes us acutely aware that social communication like public speaking often takes place through non-verbal modes (such as images, and bodily attributes), in combination ... -
Analysing the spontaneous speech of children with Foetal Alcohol Spectrum Disorder (FASD)
(University of the Western Cape, 2016)Foetal Alcohol Spectrum Disorder (FASD) is a global problem that affects various communities. FASD denotes a pattern of abnormalities intermittently seen in children born to women who consume huge quantities of alcohol ... -
Problematising the construct of 'definitions' within academic literacy : an analysis of students' knowledge of definitions in isiXhosa and English language textbooks at the University of the Western Cape
(University of the Western Cape, 2016)Instructional verbs (such as analyse, summarise, apply, evaluate) have been referred to as performatives and have become the object of initiatives around developing and assessing students' academic literacy competencies. ... -
Appraisal of Beyoncé Knowles as a popular artist : analysing the evaluative discourse of the online fan base
(University of the Western Cape, 2011)This research uses the Systemic Functional Linguistics (SFL) approach, more specifically, the appraisal theory to analyse the online message postings by fans of the popular music artist, Beyoncé Knowles. Through their ... -
Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ... -
Globalisation and higher education branding at three Western Cape universities in South Africa : a multi-semiotic analysis
(University of the Western Cape, 2015)This study investigates how the three selected Western Cape Province (WCP) institutions of higher education position their brand imageries and awareness in a localised global way. It explores the branding discourses and ... -
Analyzing university language policies in South Africa : critical discourse and policy analysis frameworks
(University of the Western Cape, 2016)At the dawn of democracy, Higher Education in South Africa was in dire need of change. One of the essential initiatives in response to transformation in Higher Education was the mandate from the Ministry of Education for ... -
Social structuring of language and the mobility of semiotic resources across the linguistic landscapes of Zambia : a multimodal analysis
(University of the Western Cape, 2016)The current study framed as Social Structuring of Language and the Mobility of Semiotic Resources across the Linguistic Landscapesof Zambia: A Multimodal Analysis, is situated in Lusaka and Livingstone and their selected ... -
A multisemiotic discourse analysis of race in apartheid South Africa : the case of Sandra Laing
(University of the Western Cape, 2015)In this thesis I investigate the reconstruction of the life history of Sandra Laing and the recreation of the apartheid context by analyzing two artefacts. These main artefact for investigation is the movie Skin, by ... -
The form of Muslim government and its source of authority in contemporary Islamic thought : a comparative study of the views of Ayatollah Ruḥollah Khomeini and Sayyid Quţb
(University of the Western Cape, 2013)The year 1924, which coincided with the fall of the Ottoman Caliphate and more recently, the Arab Spring which started in Tunisia in December 2010, and spread across much of north Africa and parts of the Middle East, has ... -
A multisemiotic analysis of ‘skinscapes’ of female students at three Western Cape universities
(University of the Western Cape, 2015)This study used a multisemiotic/multimodal discourse analysis approach to analyze tattoos of selected female students at three Western Cape Universities: the University of the Western Cape (UWC), the University of Cape ... -
Reimagining diversity in post-apartheid Observatory, Cape Town: a discourse analysis
(University of the Western Cape, 2012)The focus of the thesis is conceptually-based and problematizes the notion of a transformed society while addressing and evaluating its meaning in the multicultural post-apartheid neighbourhood of Observatory, Cape Town. ... -
A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements
(University of the Western Cape, 2015)Advertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate ... -
Crossing linguistic and cultural barriers: an analysis of intercultural communication between Chinese traders and South Africans in Cape Town
(University of the Western Cape, 2015)In recent years South Africa has seen a significant growth in the number of migrants entering its borders. The country has opened its doors to not only migrants from the African continent, but also to immigrants from the ...
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