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Internal promotion of Islamic banking offerings at a South African traditional bank: An action research study
(University of the Western Cape, 2018)
This master's thesis report is a record of my action research study conducted at a traditional bank
in South Africa. The report follows a narrative writing style. It contains my personal learnings and
reflections. In it I ...
The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy
(University of the Western Cape, 2004)
The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and ...
Customer loyalty programmes in South Africa: Past, present and future trajectories
(University of the Western Cape, 2022)
The thesis examines customer attitudes towards Fast Moving Consumer Goods (FMCG) retail outlets. Customer attitudes are examined based on customer engagement, loyalty programmes, customer satisfaction and customer loyalty ...