Now showing items 1-2 of 2
The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy
(University of the Western Cape, 2004)
The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and ...
Destination attributes that attract international tourists to Cape Town
(University of the Western Cape, 2005)
The purpose of this study is twofold. The first purpose is to identify Cape Town’s important destination attributes. Secondly one needs to examine how and to what extent Cape Town’s important destination attributes impact ...