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A social semiotic approach to multimodality in the Vagina Varsity YouTube campaign series
(University of the Western Cape, 2019)
This study investigated the semiotic resources used by Vagina Varsity, a campaign by sanitary towel brand Libresse on the social media platform YouTube to construct meanings around the female body. Vagina Varsity is a South ...
A multisemiotic analysis of ‘skinscapes’ of female students at three Western Cape universities
(University of the Western Cape, 2015)
This study used a multisemiotic/multimodal discourse analysis approach to analyze tattoos of selected female students at three Western Cape Universities: the University of the Western Cape (UWC), the University of Cape ...