Search
Now showing items 1-10 of 18
A social semiotic approach to multimodality in the Vagina Varsity YouTube campaign series
(University of the Western Cape, 2019)
This study investigated the semiotic resources used by Vagina Varsity, a campaign by sanitary towel brand Libresse on the social media platform YouTube to construct meanings around the female body. Vagina Varsity is a South ...
A semiotic analysis of user manuals for two blender brands
(University of the Western Cape, 2016)
Technical documentation comes in a variety of forms such as installation or operation manuals, quick reference guides, maintenance manuals, user manuals, policy and procedure manuals or marketing brochures and flyers (Walsh, ...
Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)
This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ...
Modes and resemiotisation of HIV and aids messages in the eastern region of Malawi
(2013)
This study explores how HIV and AIDS discourse is differently constituted and evaluated across different modes by different communities of speakers in Malawi. Particularly, the study explores how different languages and ...
A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements
(University of the Western Cape, 2015)
Advertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate ...
Spinning the truth on social media: A textual analysis of health-related television advertisements
(University of the Western Cape, 2015)
The theory of multimodality (Kress 2010; Kress and van Leeuwen 2006) has impacted major research fields like Linguistics and Education by significantly extending our understanding of what is meant by communication through ...
The Zimbabwean threat: media representations of immigrants in the South African media
(University of the Western Cape, 2012)
This thesis is a multimodal discourse analysis of the media representations of Zimbabwean immigrants in the South African media. The aim of the investigation is to illustrate how Zimbabwean immigration and Zimbabwean ...
Towards urban multilingualism: investigating the linguistic landscape of the public rail transport system in the Western Cape
(University of the Western Cape, 2012)
This study explores the linguistic landscape of Metrorail in the Western Cape, South
Africa. The Western Cape is a diverse, multicultural society with a history of
colonialism and imperialism. For this reason, the ...
Reading the linguistic landscape: women, literacy and citizenship in one South African township
(2011)
The purpose of this study was two-fold: firstly, to do a multimodal analysis of the
multilingual signage, advertisements and graffiti present on different surfaces in the
main business hub of a multicultural community ...
A multimodal analysis of linguistic landscapes in and around Botswana parliament
(2009)
This study investigates the use of language and signage in and around Parliament of Botswana by drawing from Linguistic Landscapes (LL) found in the area. The main aim of this study is to explore the symbolic and functional ...