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A multimodal discourse analysis of the material culture of multilingualism at three Western Cape universities
(University of Western Cape, 2021)
The advent of semiotic/Linguistic Landscapes (LL) as a new sociolinguistic enquiry has received considerable attention in the field of Language and Communication Studies. Although LL studies have been done in South Africa, ...
Semiotic assemblages and the manifestations of material culture in selected chicken licken advertisements
(University of Western Cape, 2021)
With advances and information technology innovation, and the rise of revenue through advertisements, producers and content creators have become creative in the selection of cultural and semiotic materialities, and linguistic ...
A Linguistic and textual analysis of Arab first language speakers’ academic writing skills in English in Cape Town
(University of the Western Cape, 2020)
Research on EFL students has received increased interest in recent years (Elachachi, 2015; Al- Zubaidi, 2012; Awad, 2012; Eldokali, 2007; Wahba, 1998). Although much research attention has focussed on the EFL classes and ...
Multilingual playground: An ethnographic early childhood development study of diverse learners at Philippi children’s centre, Cape Town
(University of Western Cape, 2021)
Early Childhood Development (ECD) prioritizes the foundation for children aged 0-9 years old. This program focuses on the cognitive, physical, emotional, or holistic development of a child for the child to thrive and be a ...
The visual representation of female masculinity in Marvel and DC comic books
(University of the Western Cape, 2020)
This thesis seeks to understand the visual representation of female masculinity in Marvel and DC comic books, and further contribute to the fields of linguistics and gender studies. The subject matter discussed issues ...
Exercising linguistic citizenship through Coloured narratives
(University of the Western Cape, 2022)
This project explores the negotiation of shifting racial identities within a transforming post-Apartheid context, in particular, the negotiation of what it means to be ‘coloured’. Twenty-seven years into South Africa’s ...
A social semiotic analysis of healthcare signage at selected public and private hospitals in the Western Cape
(University of the Western Cape, 2020)
The study focuses on the application and use of linguistic landscapes in health institutions. Furthermore, the research is centred on a social semiotic analysis of the healthcare signage at selected public and private ...
Discourse analysis of narratives of Malay heritage in gentrified Bo-Kaap, Cape Town
(University of the Western Cape, 2020)
Bo-Kaap (BK) is a neighbourhood in Cape Town which has long been home to a predominantly Muslim community with deep ties to the area’s colonial and slave history. In recent years, BK has become a hotbed for developers ...
Media representations of reporting techniques of four news houses related to two mediated events during the Trump administration
(2020)
Media representations, embedded in reported media events, play a pivotal role in the propagation of beliefs, ideologies and establishing the status quo. The media events are given coverage by news reports on newsworthy ...
The language factor in students’ experience of assessments: A case study from the University of the Western Cape
(University of the Western Cape, 2022)
Recent statistics show that 25% of university students in South Africa drop out in their first
year of study (Stats SA, 2018). This figure is all the more worrisome when older but still
relevant statistics are considered, ...