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    The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy

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    Yu_MCOM_2005.pdf (1.760Mb)
    Date
    2004
    Author
    Yu, Bingyan
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    Abstract
    The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and evaluate the factors that could impact positively and/or negatively on the image of South Africa as a tourist destination among tourists from China.
    URI
    http://hdl.handle.net/11394/1530
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    • Magister Commercii - MCom (Business and Finance)

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