Browsing Faculty of Economics and Management Sciences by Author "Herbst, Frederick"
Now showing items 1-2 of 2
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The effect of internal brand management on brand commitment and brand trust
Mouton, Estelle (University of the Western Cape, 2018)The focus of branding is often externally focused, yet it is the employees through their direct interaction with the brand, that can make or break the brand promise. Despite the important role of employees in building ... -
Investigating the impact of service quality and customer satisfaction on customer loyalty in life insurance in South Africa
Carelse, Bradford Marcus (University of the Western Cape, 2017)Service quality and satisfaction are very important concepts that companies must understand to remain competitive and grow (Angelova & Zekiri, 2011:232). Satisfied customers form the foundation of any successful business ...