Browsing Faculty of Economics and Management Sciences by Author "Lombard, Nicole Bronwin"
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Exploring the factors that influence student tertiary institution choice at Prestige Academy by applying the SNG model
Lombard, Nicole Bronwin (University of the Western Cape, 2017)The research presented in this thesis seeks to understand consumer behaviour which addresses the challenges faced by a private higher education institution (PHEI) named Prestige Academy in Cape Town. This thesis drew on ...