Department of Linguistics, Language and Communication
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A social semiotic analysis of healthcare signage at selected public and private hospitals in the Western Cape
(University of the Western Cape, 2020)The study focuses on the application and use of linguistic landscapes in health institutions. Furthermore, the research is centred on a social semiotic analysis of the healthcare signage at selected public and private ... -
The Afrikaans of the Cape Muslims 1815 to 1915
(University of the Western Cape, 1991)This study looks at the Afrikaans of the Cape Muslim Community from 1815 to 1915. In the process of this examination various aspects of this variety of Afrikaans are focussed upon. The basic objective, however, is to ... -
Biliteracy and academic success: The experiences of selected Libyan students.
(University of the Western Cape, 2019)This study is an investigation into the biliteracy skills (in Arabic and English) employed by Libyan students at the University of the Western Cape to gain their academic success. Nowadays, international students form a ... -
The language of forms: A discourse analysis of municipal application forms.
(University of the Western Cape, 2019)This thesis focuses on the genre of municipal documents (application forms) and the variety of written and visual languages that make up their corpus to reveal the various lexical semantics used in the forms as communication ... -
From monolingual to translanguaging classroom practice at two Delft primary schools
(University of the Western Cape, 2018)Terminology such as mother tongue, first language and second language remain prevalent in South African schools’ language policies. These monolingual terms seem out of place within our multilingual landscape (Banda, 2018). ... -
‘Taking hold’ of mobile phone stories in a Cape Flats reading club
(University of the Western Cape, 2019)This ethnographically-orientated intervention explored how members of a Cape Flats reading club “took hold” (Street, 2009) of digital literacy in their engagement with online fictional stories accessed by a mobile phone. ... -
A social semiotic approach to multimodality in the Vagina Varsity YouTube campaign series
(University of the Western Cape, 2019)This study investigated the semiotic resources used by Vagina Varsity, a campaign by sanitary towel brand Libresse on the social media platform YouTube to construct meanings around the female body. Vagina Varsity is a South ... -
A hashtag analysis of racial discourses within #ColouredExcellence: Case of Wayde van Niekerk
(University of the Western Cape, 2019)The research study takes into account the apartheid legacy of racial hierarchization and ‘separate development’ (cf Raynard, 2012) which penetrated all aspects of social life. Particularly, it is the sporting domain and ... -
“I am a queen”: (Re)fashioning African female identities in everyday storytelling
(University of the Western Cape, 2018)This study aims to add to the rich body of work which explores our understanding of identity performances in narratives. It explores how a close knit group of five female friends use narrative structure and strategies ... -
A functional terminological analysis of a “Multilingual parliamentary/ Political terminology list” of the Department of Arts and Culture
(University of the Western Cape, 2018)South Africa’s National Language Policy Framework was formulated in 2003. The framework was designed to create an enabling environment for the development of instruments and initiatives intended to promote multilingualism ... -
The identity construction and negotiation of 1.5 generation Congolese migrant youth in Cape Town, South Africa
(University of the Western Cape,, 2018)Globalization has evidently led to an increase in the flow of immigrants across the world, a fact that has and continues to play a significant role in the development of studies on immigration, immigration patterns and ... -
Youth multilingualism and discourses of disability: An intersectional approach
(University of the Western Cape, 2018)Disability, as a topic of investigation, is considerably overlooked in the discipline of sociolinguistics. This thesis aims to bridge the gap between disability and sociolinguistics studies, as I critically explore the ... -
The discursive construction of Kenyan ethnicities in online political talk
(UNIVERSITY OF THE WESTERN CAPE, 2019)Multi-paradigmatically qualitative, and largely in the fashion of the critical theory, this study seeks to explore how a selection of Kenyans construct, manipulate and negotiate ethnic categories in a discussion of ... -
Exploring semiotic remediation in performances of stand-up comedians in post- apartheid South Africa and post-colonial Nigeria
(University of the Western Cape, 2018)This research has been conducted by focusing on the trajectories of semiotic ensembles from various contexts that stand-up comedians exploited for aesthetic and communicative purposes. I apply the social semiotic theory ... -
Multilingual electronic glossing: Implementing and evaluating an alternative reading aid for students at the University of the Western Cape
(University of the Western Cape, 2018)Vocabulary knowledge is an indicator of language competence. There is a positive relationship between literacy levels and the medium of instruction. Research has shown that reading comprehension is largely dependent on ... -
A multimodal discourse analysis of Bodies-in- Protest on Twitter: Case of Sans Souci Girls High School
(University of the Western Cape, 2019)The legacy of apartheid is one that has left traces of racial oppression and inequitable distribution of state resources across the landscape of the country. Cape Town in particular is a city of many contrasts with grand ... -
Figuring post-apartheid SA women: Brutal fruit online advertising in a glocalized world
(University of the Western Cape, 2018)In a developing country like South Africa plagued by historical racial scars, attitudes pertaining to race, ethnicity and language, can be described as considerably problematic. Images used for advertising (ads) and the ... -
Analysing the discourse on corruption in presidential speeches in Nigeria, 1957- 2015: Systemic functional linguistics and critical discourse analysis frameworks
(University of the Western Cape, 2019)Corruption as a concept is viewed differently by various disciplines, but there seems to be consensus that it relates to the misuse of public office for private gain. Studies in the social sciences, mainly political ... -
Multilingualism and linguistic landscapes across space and time in the public railway system in South Africa: A multisemiotic analysis
(University of the Western Cape, 2018)During apartheid, the infrastructure in South Africa was built by the government and was designed to keep Blacks away from White areas. This infrastructure comprised inter alia the public railway system which was intended ... -
Promoting health citizenship and multilingualism in the health insurance industry
(University of the Western Cape, 2018)The thesis explores the role of semiotic structuring of health information in relation to language, multimodality and health literacy and the affordances for agentive participation among consumers of two leading South ...
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