Browsing Magister Artium - MA (Linguistics, Language and Communication) by Title
Now showing items 64-83 of 91
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Reading the linguistic landscape: women, literacy and citizenship in one South African township
(2011)The purpose of this study was two-fold: firstly, to do a multimodal analysis of the multilingual signage, advertisements and graffiti present on different surfaces in the main business hub of a multicultural community ... -
Reading the Linguistic landscape: Women, literacy and citizenship In One South African township
(University of Western Cape, 2011)The purpose of this study was two-fold: firstly, to do a multimodal analysis of the multilingual signage, advertisements and graffiti present on different surfaces in the main business hub of a multicultural community ... -
Remediation and intertextuality in Garner's 'politically correct' representation of Cinderella
(University of the Western Cape, 2017)Fairy tales have been changing continuously. From the likes of the Greek and Chinese versions of the Cinderella tale, Cinderella has been transformed into other versions. Charles Perrault and The Brothers Grimm had their ... -
Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ... -
Say it in Siswati
(University of the Western Cape, 1979)Say it in siSwati is a practical course manual for beginners. It is intended to be used in conjunction with a series of language laboratory tapes, either for individual or group instruction; but could also be ... -
Schooling superdiversity: Linguistic features as linguistic resources in two Manenberg classrooms in the Western Cape
(University of the Western Cape, 2017)This thesis takes on a non-essentialist view of language by studying the borrowing of linguistic features across languages as natural, everyday language practices. More specifically, this research identifies the need for ... -
A semiotic analysis of user manuals for two blender brands
(University of the Western Cape, 2016)Technical documentation comes in a variety of forms such as installation or operation manuals, quick reference guides, maintenance manuals, user manuals, policy and procedure manuals or marketing brochures and flyers (Walsh, ... -
Semiotic assemblages and the manifestations of material culture in selected chicken licken advertisements
(University of Western Cape, 2021)With advances and information technology innovation, and the rise of revenue through advertisements, producers and content creators have become creative in the selection of cultural and semiotic materialities, and linguistic ... -
Semiotic remediation and resemiotisation as discourse practice in Isidingo: a multi-semiotic analysis
(University of the Western Cape, 2015)The problem explored relates to the dearth in studies exploring semiotic resources other than language in the study of mediated discourses in the media; public broadcasting in particular. Gilje (2010) laments that although ... -
The semiotic signature of transformation of political parties in South Africa: A multimodal analysis of selected Democratic Alliance texts
(The University of the Western Cape, 2017)Social semiotics (Halliday, 1978 and van Leeuwen, 2006) makes us acutely aware that social communication like public speaking often takes place through non-verbal modes (such as images, and bodily attributes), in combination ... -
Shoot the Boer: a discourse analysis of online posts and related texts
(University of the Western Cape, 2015)The controversial singing of the Shoot the Boer song by Julius Malema was a focus of media attention during the period of March 3, 2010 to September 12, 2011.This study aims to analyse the discourses participants draw on ... -
Social networking among UWC students: instant messaging genres and registers
(University of the Western Cape, 2015)Contemporary research has pointed to the importance of social media in the lives of young people today. This project aims to explore the emerging discourse conventions and generic structures of chat conversations on social ... -
A social semiotic analysis of healthcare signage at selected public and private hospitals in the Western Cape
(University of the Western Cape, 2020)The study focuses on the application and use of linguistic landscapes in health institutions. Furthermore, the research is centred on a social semiotic analysis of the healthcare signage at selected public and private ... -
Some sociolinguistic aspects of/ second language teaching and learning of Xhosa
(University of Western Cape, 1987)Chapter 1 deals with the theoretical issues involved in the study of language as a social phenomenon. It traces the development of the sub-discipline of sociolinguistics and the contribution of sociologists and ... -
Spesifieke leergestremdheid by laerskoolkinders: 'n empiriese ondersoek na die voorkomssyfer en persoonlikheidseienskappe van spesifieke leerge= stremde senior primêre skoolkinders
(University of the Western Cape, 1989)Sedert die sestigerjare het daar h betekenisvolle opswaai in belangstelling "The problem is 2 damnably elusive one"; Cruickshank (1981) beweer verder gekom in die kinders wat nieteenstaande die feit dat hulle h normale in= ... -
Spinning the truth on social media: A textual analysis of health-related television advertisements
(University of the Western Cape, 2015)The theory of multimodality (Kress 2010; Kress and van Leeuwen 2006) has impacted major research fields like Linguistics and Education by significantly extending our understanding of what is meant by communication through ... -
Stylisation of identities in online discourses related to The Spear on Sowetan LIVE
(University of the Western Cape, 2014)This study focuses on a story featured on Sowetan LIVE, one of South Africa’s online newspapers. The flexibility of the mode in which the newspaper is produced, enables users to comment on its articles as they are published. ... -
A systemic functional analysis of two Truth and Reconciliation Commission testimonies: transitivity and genre
(University of the Western Cape, 2011)This thesis examines how two narrators construe their experiences of the same events differently through the linguistic choices that they make, through a systemic functional analysis, as well as a genre analysis of two ... -
A systemic functional linguistics (SFL) analysis of Yoruba students’ narratives of identity at three Western Cape universities
(University of Western Cape, 2012)There has been a great deal of research exploring Halliday’s (1978, 1994, 2004)Systemic Functional Linguistic (SFL) approach. However, there has been little work that specifically targets SFL to explore African discourse. ... -
‘Taking hold’ of mobile phone stories in a Cape Flats reading club
(University of the Western Cape, 2019)This ethnographically-orientated intervention explored how members of a Cape Flats reading club “took hold” (Street, 2009) of digital literacy in their engagement with online fictional stories accessed by a mobile phone. ...
