Browsing Magister Artium - MA (Linguistics, Language and Communication) by Title
Now showing items 21-40 of 111
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Dialogicality in selected Nando's television advertisements: A multisemiotic approach
(University of the Western Cape, 2018)This thesis explored the mobility of semiosis other than language in the discourse of television advertising. Gilje (2010) highlights that remediation is the defining characteristic of new digital media and researchers ... -
Die Afrikaans van Kharkams
(University of the Western Cape, 1983)ln Die Afrikaans van Kharkams word daar in HOOFSTUK I eers 'n uiteensetting gegee van die motivering vir en die aard van die studie. Hierna volg 'n beskrjming van die navorsingsgebied, Kharkams, uit 'n historiese, geografiese ... -
A discourse analysis of a personal narrative told by an adolescent boy in a Cape Town children's home.
(University of the Western Cape, 2009)Storytelling serves many purposes. People often tell stories as a coping mechanism, as a way of self-representation, and as a means for self-reflection. Through stories, narrators construct identities and gain perspective ... -
A discourse analysis of code-switching practices among Angolan migrants in Cape Town, South Africa
(University of the Western Cape, 2010)In this thesis, I explore the code-switching practices of long-term Angolans migrants in Cape Town when they interact with those who have been here for a much shorter period. In my Honours research essay, I revealed a ... -
A discourse analysis of narratives of identities and integration at the University of the Western Cape
(University of the Western Cape, 2009)In the thesis, I endeavour to create a platform on which to construct an understanding of 'integration' in a multilingual and multicultural setting, post-apartheid. I have selected UWC as the research site as it is an ... -
Discourse analysis of narratives of Malay heritage in gentrified Bo-Kaap, Cape Town
(University of the Western Cape, 2020)Bo-Kaap (BK) is a neighbourhood in Cape Town which has long been home to a predominantly Muslim community with deep ties to the area’s colonial and slave history. In recent years, BK has become a hotbed for developers ... -
Drag kings in Cape Town: space and the performance of gendered subjectivities
(University of the Western Cape, 2014)The last few decades have seen the development of a large body of scholarly work on drag queens and performances of femininity by men (see Barrett 1995, 1999). However, performances of masculinity by women have largely ... -
An ethnographic study of the barriers to intercultural communication in Greenmarket Square, Cape Town
(University of the Western Cape, 2009)Intercultural communication (ICC) is one of the most relevant fields for investigation in post-colonial Africa and post-apartheid South Africa, given the movements between people from African countries and the wide range ... -
Exercising linguistic citizenship through Coloured narratives
(University of the Western Cape, 2022)This project explores the negotiation of shifting racial identities within a transforming post-Apartheid context, in particular, the negotiation of what it means to be ‘coloured’. Twenty-seven years into South Africa’s ... -
An exploration of the link between selected women’s discourses and literacy resources in the working class township settlement of Wesbank, South Africa
(2010)South Africa became a globally recognised democratic country in need of a development agenda after its first democratic elections were held in 1994. Democratising South Africa, however, requires rigorous attempts to open ... -
Exploring digital literacy practices of 12- to 15-year-old children from Philippi and Khayelitsha townships in Cape Town
(University of the Western Cape, 2018)Despite the spread of digital communication technologies and the integration of mobile phones into everyday life, young children's literacy practices are changing rapidly, and schools are struggling to address the potential ... -
Figuring post-apartheid SA women: Brutal fruit online advertising in a glocalized world
(University of the Western Cape, 2018)In a developing country like South Africa plagued by historical racial scars, attitudes pertaining to race, ethnicity and language, can be described as considerably problematic. Images used for advertising (ads) and the ... -
From monolingual to translanguaging classroom practice at two Delft primary schools
(University of the Western Cape, 2018)Terminology such as mother tongue, first language and second language remain prevalent in South African schools’ language policies. These monolingual terms seem out of place within our multilingual landscape (Banda, 2018). ... -
A functional terminological analysis of a “Multilingual parliamentary/ Political terminology list” of the Department of Arts and Culture
(University of the Western Cape, 2018)South Africa’s National Language Policy Framework was formulated in 2003. The framework was designed to create an enabling environment for the development of instruments and initiatives intended to promote multilingualism ... -
Gendered positions in a church youth group: a discourse analysis
(University of the Western Cape, 2013)This research is a discourse analysis of a christian “coloured” youth group, from the area of Mitchell‘s Plain, Cape Town. The aim of the analysis is to explore the ways in which the interlocutors construct their identities ... -
Geological and geophysical evaluation of the Thebe field, Block XX, offshore Western Australia
(University of the Western Cape, 2013)The North West Shelf of Australia is a prolific gas province. The Thebe Gas Field is situated within the northern central Exmouth Plateau in the Northern Carnarvon Basin. The Exmouth Plateau is a submerged continental ... -
Globalisation and food positioning semiotics: Halaal food access and perceptions among Muslims in Cape Town
(University of the Western Cape, 2023)Foodscapes are overflowing with food products from different countries, as globalisation and marketisation promote the mobility of humans and goods. To ensure food security for the nation, globalisation encourages transnational ... -
Grammatical constraints and motivations for English/Afrikaans codeswitching: evidence from a local radio talk show
(University of the Western Cape, 2006)The study investigated the practice of codeswitching within the Cape Flats speech community of Cape Town. Members of this speech community have always been exposed to both English and Afrikaans in formal as well as informal ... -
A hashtag analysis of racial discourses within #ColouredExcellence: Case of Wayde van Niekerk
(University of the Western Cape, 2019)The research study takes into account the apartheid legacy of racial hierarchization and ‘separate development’ (cf Raynard, 2012) which penetrated all aspects of social life. Particularly, it is the sporting domain and ... -
“I am a queen”: (Re)fashioning African female identities in everyday storytelling
(University of the Western Cape, 2018)This study aims to add to the rich body of work which explores our understanding of identity performances in narratives. It explores how a close knit group of five female friends use narrative structure and strategies ...
