Browsing Magister Artium - MA (Linguistics, Language and Communication) by Title
Now showing items 55-74 of 110
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Media representations of reporting techniques of four news houses related to two mediated events during the Trump administration
(2020)Media representations, embedded in reported media events, play a pivotal role in the propagation of beliefs, ideologies and establishing the status quo. The media events are given coverage by news reports on newsworthy ... -
Metaphorical extensions as a basis for grammaticalization with special reference to Zulu auxiliary verbs
(University of the Western Cape, 1991)In this thesis certain notions such as grammaticalization metaphors, semantic field analysis, categorization, proto-type theory and topology are used in order to explore the nature and the development of the auxiliaries ... -
A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements
(University of the Western Cape, 2015)Advertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate ... -
Multilingual electronic glossing: Implementing and evaluating an alternative reading aid for students at the University of the Western Cape
(University of the Western Cape, 2018)Vocabulary knowledge is an indicator of language competence. There is a positive relationship between literacy levels and the medium of instruction. Research has shown that reading comprehension is largely dependent on ... -
Multilingual Landscapes : The Politics of Language and Self in a South African Township in Transformation
(University of the Western Cape, 2009)Much language planning and policy in recent years in South Africa tends to overlook linguistic situations and practices, and focuses on notions of top-down language policy and implementation. This does not fit easily with ... -
Multilingual playground: An ethnographic early childhood development study of diverse learners at Philippi children’s centre, Cape Town
(University of Western Cape, 2021)Early Childhood Development (ECD) prioritizes the foundation for children aged 0-9 years old. This program focuses on the cognitive, physical, emotional, or holistic development of a child for the child to thrive and be a ... -
Multilingual/multicultural aspects of visual literacy and interpretation in multimodal educational communication
(University of the Western Cape, 2004)The aim of this thesis was to investigate the use of visual images in print texts produced for language teaching and learning. It tested the manner in which learners from different cultural contexts relate to selected ... -
Multilingualism, linguistic landscaping and translation of isiXhosa signage at three Western Cape Universities
(University of the Western Cape, 2014)Promotion and practice of multilingualism is of infinite need in a country with such history as South Africa. The need to promote, preserve and maintain languages grows each and every day due to the possibility of languages ... -
A multimodal analysis of linguistic landscapes in and around Botswana parliament
(2009)This study investigates the use of language and signage in and around Parliament of Botswana by drawing from Linguistic Landscapes (LL) found in the area. The main aim of this study is to explore the symbolic and functional ... -
A multimodal analysis of selected National Lovelife HIV/AIDS prevention campaign texts
(University of the Western Cape, 2008)This study investigates the ever-changing trends in visual texts and images used during HIV-prevention campaigns in South Africa. The aim is to evaluate and analyse the effect of multimodal texts used in HIV/AIDS campaigns ... -
A multimodal discourse analysis of Bodies-in- Protest on Twitter: Case of Sans Souci Girls High School
(University of the Western Cape, 2019)The legacy of apartheid is one that has left traces of racial oppression and inequitable distribution of state resources across the landscape of the country. Cape Town in particular is a city of many contrasts with grand ... -
A multimodal discourse analysis of the material culture of multilingualism at three Western Cape universities
(University of Western Cape, 2021)The advent of semiotic/Linguistic Landscapes (LL) as a new sociolinguistic enquiry has received considerable attention in the field of Language and Communication Studies. Although LL studies have been done in South Africa, ... -
Multimodality and Negotiation of Cape Flats Identity in Selected Daily Voice Front pages
(University of the Western Cape, 2009)This thesis explores the social semiotic relationship of visual and verbal signs of the Daily Voice tabloid as a way to show how the social context influences meaning of the signs used in its multimodal frontpages. The ... -
A multisemiotic analysis of ‘skinscapes’ of female students at three Western Cape universities
(University of the Western Cape, 2015)This study used a multisemiotic/multimodal discourse analysis approach to analyze tattoos of selected female students at three Western Cape Universities: the University of the Western Cape (UWC), the University of Cape ... -
Negotiating a new centre: multilingualism and identities in a Cape Flats Primary School
(2009)Meaning in human relations has always been based on inferred similarities (Holyoak & Thagard,1995). We are quick to liken the new to an old type. In this study, South African bi- or multilingual citizens post-1994 are ... -
Negotiating bilingual identities in selected homes and schools in the Belhar community
(UWC, 2009)The study explores the negotiation of identities through linguistic innovations such as codeswitching, code-mixing and differing language choices in different domains of home and school in Belhar. The focus is to examine ... -
Negotiating identity in multilingual parliamentary discourses in the Western Cape: a discourse analysis
(University of the Western Cape, 2014)South Africa transitioned from an apartheid system of government, with one ruling party to a new democracy; a transition that is still currently in progress. With this transition came many new freedoms, such as the ability ... -
A platform to protest: A virtual ethnography of the UWC Fees WILL Fall Linguistic Landscape.
(University of Western Cape, 2019)The year 2015 and 2016 marked a period of heightened turmoil for the universities in the Western Cape. The three leading institutions in the province were each affected by student-led protest during that year. The Rhodes ... -
Problematising the construct of 'definitions' within academic literacy: An analysis of students' knowledge of definitions in isiXhosa and English language textbooks at the University of the Western Cape
(University of the Western Cape, 2016)Instructional verbs (such as analyse, summarise, apply, evaluate) have been referred to as performatives and have become the object of initiatives around developing and assessing students' academic literacy competencies. ... -
A profile of multilingual skills of young adult Xhosa mother tongue speakers
(University of the Western Cape, 2006)In South Africa, a country with 11 official languages, bilingualism and multilingualism are common language features across the population. Out of this context popular and untested claims, relating to the extent and value ...
