Browsing Magister Artium - MA (Linguistics, Language and Communication) by Title
Now showing items 76-95 of 111
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Reading the linguistic landscape: women, literacy and citizenship in one South African township
(2011)The purpose of this study was two-fold: firstly, to do a multimodal analysis of the multilingual signage, advertisements and graffiti present on different surfaces in the main business hub of a multicultural community ... -
Reading the Linguistic landscape: Women, literacy and citizenship In One South African township
(University of Western Cape, 2011)The purpose of this study was two-fold: firstly, to do a multimodal analysis of the multilingual signage, advertisements and graffiti present on different surfaces in the main business hub of a multicultural community ... -
Remediation and intertextuality in Garner's 'politically correct' representation of Cinderella
(University of the Western Cape, 2017)Fairy tales have been changing continuously. From the likes of the Greek and Chinese versions of the Cinderella tale, Cinderella has been transformed into other versions. Charles Perrault and The Brothers Grimm had their ... -
Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ... -
Revitalization of the Urhobo language across physical and virtual spaces
(University of the Western Cape, 2022)There is increasing interest in finding an effective revitalization system for safeguarding small and endangered languages. Therefore, this study explores the revitalization of Urhobo, an endangered minority language spoken ... -
Say it in Siswati
(University of the Western Cape, 1979)Say it in siSwati is a practical course manual for beginners. It is intended to be used in conjunction with a series of language laboratory tapes, either for individual or group instruction; but could also be ... -
Schooling superdiversity: Linguistic features as linguistic resources in two Manenberg classrooms in the Western Cape
(University of the Western Cape, 2017)This thesis takes on a non-essentialist view of language by studying the borrowing of linguistic features across languages as natural, everyday language practices. More specifically, this research identifies the need for ... -
A semiotic analysis of user manuals for two blender brands
(University of the Western Cape, 2016)Technical documentation comes in a variety of forms such as installation or operation manuals, quick reference guides, maintenance manuals, user manuals, policy and procedure manuals or marketing brochures and flyers (Walsh, ... -
Semiotic assemblages and the manifestations of material culture in selected chicken licken advertisements
(University of Western Cape, 2021)With advances and information technology innovation, and the rise of revenue through advertisements, producers and content creators have become creative in the selection of cultural and semiotic materialities, and linguistic ... -
Semiotic remediation and resemiotisation as discourse practice in Isidingo: a multi-semiotic analysis
(University of the Western Cape, 2015)The problem explored relates to the dearth in studies exploring semiotic resources other than language in the study of mediated discourses in the media; public broadcasting in particular. Gilje (2010) laments that although ... -
Semiotic remediation as discourse practice in three Woolworths branded spaces
(University of the Western Cape, 2022)Woolworths is known as one of South Africa’s largest retailers with over 400 retail chains across South Africa, while also expanding into other African countries and the Middle East. This study aims to analyse the ... -
The semiotic signature of transformation of political parties in South Africa: A multimodal analysis of selected Democratic Alliance texts
(The University of the Western Cape, 2017)Social semiotics (Halliday, 1978 and van Leeuwen, 2006) makes us acutely aware that social communication like public speaking often takes place through non-verbal modes (such as images, and bodily attributes), in combination ... -
Shoot the Boer: a discourse analysis of online posts and related texts
(University of the Western Cape, 2015)The controversial singing of the Shoot the Boer song by Julius Malema was a focus of media attention during the period of March 3, 2010 to September 12, 2011.This study aims to analyse the discourses participants draw on ... -
Social networking among UWC students: instant messaging genres and registers
(University of the Western Cape, 2015)Contemporary research has pointed to the importance of social media in the lives of young people today. This project aims to explore the emerging discourse conventions and generic structures of chat conversations on social ... -
A social semiotic analysis of healthcare signage at selected public and private hospitals in the Western Cape
(University of the Western Cape, 2020)The study focuses on the application and use of linguistic landscapes in health institutions. Furthermore, the research is centred on a social semiotic analysis of the healthcare signage at selected public and private ... -
The social semiotics of hair: re-constructing cape coloured South African female identities- the transition
(University of the Western Cape, 2022)Cape Coloured women have been misrepresented and misunderstood for generations as a result of apartheid and the deeply rooted ideologies at play during that time. The Coloured body was subjected to the colonial ideals of ... -
The social semiotics of hair: Re-constructing cape coloured South African female identities- the transition
(University of the Western Cape, 2022)Cape Coloured women have been misrepresented and misunderstood for generations as a result of apartheid and the deeply rooted ideologies at play during that time. The Coloured body was subjected to the colonial ideals of ... -
The sociosyntax of verb-second and verb-third placement in Manenberg Kaaps
(University of the Western Cape, 2022)The primary goal of this study is to provide a detailed and sharply focused sociosyntactic description and analysis of an aspect of clausal word order variation in Kaaps. Kaaps is a grammatically understudied, historically ... -
Some sociolinguistic aspects of second language teaching and learning of Xhosa
(University of the Western Cape, 1987)During the period between March 1974 and June 1981, I was involved in the teaching of Xhosa to non-mother-tongue speakers at Rhodes University. This experience brought me face to face with problems for which my training ... -
Some sociolinguistic aspects of/ second language teaching and learning of Xhosa
(University of Western Cape, 1987)Chapter 1 deals with the theoretical issues involved in the study of language as a social phenomenon. It traces the development of the sub-discipline of sociolinguistics and the contribution of sociologists and ...
