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Now showing items 1-10 of 10
A multimodal analysis of linguistic landscapes in and around Botswana parliament
(2009)
This study investigates the use of language and signage in and around Parliament of Botswana by drawing from Linguistic Landscapes (LL) found in the area. The main aim of this study is to explore the symbolic and functional ...
Reading the linguistic landscape: women, literacy and citizenship in one South African township
(2011)
The purpose of this study was two-fold: firstly, to do a multimodal analysis of the
multilingual signage, advertisements and graffiti present on different surfaces in the
main business hub of a multicultural community ...
Towards urban multilingualism: investigating the linguistic landscape of the public rail transport system in the Western Cape
(University of the Western Cape, 2012)
This study explores the linguistic landscape of Metrorail in the Western Cape, South
Africa. The Western Cape is a diverse, multicultural society with a history of
colonialism and imperialism. For this reason, the ...
Multimodality and Negotiation of Cape Flats Identity in Selected Daily Voice Front pages
(University of the Western Cape, 2009)
This thesis explores the social semiotic relationship of visual and verbal signs of the Daily Voice tabloid as a way to show how the social context influences meaning of the signs used in its multimodal frontpages. The ...
Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)
This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ...
Exploring digital literacy practices of 12- to 15-year-old children from Philippi and Khayelitsha townships in Cape Town
(University of the Western Cape, 2018)
Despite the spread of digital communication technologies and the integration of mobile
phones into everyday life, young children's literacy practices are changing rapidly, and
schools are struggling to address the potential ...
A semiotic analysis of user manuals for two blender brands
(University of the Western Cape, 2016)
Technical documentation comes in a variety of forms such as installation or operation manuals, quick reference guides, maintenance manuals, user manuals, policy and procedure manuals or marketing brochures and flyers (Walsh, ...
A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements
(University of the Western Cape, 2015)
Advertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate ...
Remediation and intertextuality in Garner's 'politically correct' representation of Cinderella
(University of the Western Cape, 2017)
Fairy tales have been changing continuously. From the likes of the Greek and Chinese
versions of the Cinderella tale, Cinderella has been transformed into other versions.
Charles Perrault and The Brothers Grimm had their ...
Spinning the truth on social media: A textual analysis of health-related television advertisements
(University of the Western Cape, 2015)
The theory of multimodality (Kress 2010; Kress and van Leeuwen 2006) has impacted major research fields like Linguistics and Education by significantly extending our understanding of what is meant by communication through ...