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Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)
This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ...
Reading the linguistic landscape: women, literacy and citizenship in one South African township
(2011)
The purpose of this study was two-fold: firstly, to do a multimodal analysis of the
multilingual signage, advertisements and graffiti present on different surfaces in the
main business hub of a multicultural community ...