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Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)
This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ...
A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements
(University of the Western Cape, 2015)
Advertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate ...
Spinning the truth on social media: A textual analysis of health-related television advertisements
(University of the Western Cape, 2015)
The theory of multimodality (Kress 2010; Kress and van Leeuwen 2006) has impacted major research fields like Linguistics and Education by significantly extending our understanding of what is meant by communication through ...
Gendered positions in a church youth group: a discourse analysis
(University of the Western Cape, 2013)
This research is a discourse analysis of a christian “coloured” youth group, from the area of Mitchell‘s Plain, Cape Town. The aim of the analysis is to explore the ways in which the interlocutors construct their identities ...
Language, migration and identity: exploring the motivations of selected African migrants in learning isiXhosa in Cape Town, South Africa
(University of the Western Cape, 2014)
This study is an exploration of the motivations of a particular group of Cameroonian and Nigerian migrants in Cape Town for learning isiXhosa. South Africa is a multilingual and multicultural country with eleven official ...
Geological and geophysical evaluation of the Thebe field, Block XX, offshore Western Australia
(University of the Western Cape, 2013)
The North West Shelf of Australia is a prolific gas province. The Thebe Gas Field is situated
within the northern central Exmouth Plateau in the Northern Carnarvon Basin. The Exmouth
Plateau is a submerged continental ...
Negotiating identity in multilingual parliamentary discourses in the Western Cape: a discourse analysis
(University of the Western Cape, 2014)
South Africa transitioned from an apartheid system of government, with one ruling party to a new democracy; a transition that is still currently in progress. With this transition came many new freedoms, such as the ability ...
Semiotic remediation and resemiotisation as discourse practice in Isidingo: a multi-semiotic analysis
(University of the Western Cape, 2015)
The problem explored relates to the dearth in studies exploring semiotic resources other than language in the study of mediated discourses in the media; public broadcasting in particular. Gilje (2010) laments that although ...
Drag kings in Cape Town: space and the performance of gendered subjectivities
(University of the Western Cape, 2014)
The last few decades have seen the development of a large body of scholarly work on drag queens and performances of femininity by men (see Barrett 1995, 1999). However, performances of masculinity by women have largely ...
Crossing linguistic and cultural barriers: an analysis of intercultural communication between Chinese traders and South Africans in Cape Town
(University of the Western Cape, 2015)
In recent years South Africa has seen a significant growth in the number of migrants entering its borders. The country has opened its doors to not only migrants from the African continent, but also to immigrants from the ...