Use of social media as a marketing tool by the City of Cape Town Libraries

Abstract

Social media has become a popular tool adopted by libraries and play a major role in marketing library services, facilitating communication between libraries and staff, and assisting libraries in connecting with communities. The use of social media by City of Cape Town Libraries has been recently established, and it has not yet been adequately assessed how Librarians have taken to this new implementation. Literature revealed that there is not enough research done in assessing Librarians’ perceptions on the use of social media for library work purposes, especially as a tool that is used to provide information services to users, and also how users responded to libraries’ adoption of social media in meeting their information needs.