dc.contributor.advisor | Bayat, Abdullah | |
dc.contributor.author | Damon, Shameem | |
dc.date.accessioned | 2018-07-31T14:10:28Z | |
dc.date.available | 2018-07-31T14:10:28Z | |
dc.date.issued | 2018 | |
dc.identifier.uri | http://hdl.handle.net/11394/6145 | |
dc.description | Magister Commercii - MCom (Business and Finance) | |
dc.description.abstract | This master's thesis report is a record of my action research study conducted at a traditional bank
in South Africa. The report follows a narrative writing style. It contains my personal learnings and
reflections. In it I record my practices aimed at promoting Islamic banking products of a traditional
bank. In undertaking this action research, I employed interventions whereby I improved my own
learning and behaviour through practice. This action research took place within the customer
facing division of a national traditional bank in the Western Cape. | |
dc.language.iso | en | |
dc.publisher | University of the Western Cape | |
dc.subject | Islamic banking | |
dc.subject | Marketing | |
dc.subject | South Africa | |
dc.title | Internal promotion of Islamic banking offerings at a South African traditional
bank: An action research study | |
dc.rights.holder | University of the Western Cape | |