Browsing by Subject "Marketing"
Now showing items 1-13 of 13
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An analysis of the non-traditional agricultural export potential for Rwanda: a case of flowers
(University of the Western Cape, 2004)Rwanda is constrained by an export structure that is heavily dependent on one or a few agricultural export products such as coffee, tea , pyrethrum and cinchona. The country did not manage to industrialize or to diversify ... -
The application of the marketing concept to independent radio and appliance retail
(University of the Western Cape, 1982)Independent Radio and Appliance retailers face very strong competition from chain groups, discounters and hypermarkets. These organisations rely on bulk-buying and negotiated deals to elicit favourable terms from suppl ... -
Customer loyalty programmes in South Africa: Past, present and future trajectories
(University of the Western Cape, 2022)The thesis examines customer attitudes towards Fast Moving Consumer Goods (FMCG) retail outlets. Customer attitudes are examined based on customer engagement, loyalty programmes, customer satisfaction and customer loyalty ... -
Destination attributes that attract international tourists to Cape Town
(University of the Western Cape, 2005)The purpose of this study is twofold. The first purpose is to identify Cape Town’s important destination attributes. Secondly one needs to examine how and to what extent Cape Town’s important destination attributes impact ... -
Finding nexus between sport sponsorship transaction and corporate governance principles, namely (accountability and transparency)
(University of the Western Cape, 2012)In South Africa today those who lead sport are facing increasing scrutiny which has inevitably resulted in questioning governance practices. The transition of many sports from predominantly volunteer administered organizations ... -
Finding nexus between sport sponsorship transaction and corporate governance principles, namely (accountability and transparency)
(University of the Western Cape, 2012)In South Africa today those who lead sport are facing increasing scrutiny which has inevitably resulted in questioning governance practices. The transition of many sports from predominantly volunteer administered organizations ... -
The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy
(University of the Western Cape, 2004)The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and ... -
Inexpensive mobile technologies to empower rural farmers with m-agriculture
(University of the Western Cape, 2010)Market information and established communication between seller and buyer play an important role in business activities. This thesis investigates the Transkei area in the Eastern Cape Province, South Africa to find out ... -
Internal promotion of Islamic banking offerings at a South African traditional bank: An action research study
(University of the Western Cape, 2018)This master's thesis report is a record of my action research study conducted at a traditional bank in South Africa. The report follows a narrative writing style. It contains my personal learnings and reflections. In it I ... -
The nutritional composition of snack foods available at grocery stores in the Western Cape, South Africa: A cross-sectional observational study
(University of the Western Cape, 2022)Snacking has become a popular dietary practice and the increasing frequency of consumption correlates positively with total energy intake. This is a public health concern as it contributes to obesity and NCDs. Obesity ... -
Pro-poor value chain governance in the mtateni irrigation scheme at Tugela ferry, Msinga, KwaZulu-Natal
(2013)This study explored value-chain governance in the Tugela Ferry Irrigation Scheme in KwaZulu-Natal, and presents data on input markets, vegetable production and output markets. Rural poverty is a major problem in post-apartheid ... -
Semiotic remediation as discourse practice in three Woolworths branded spaces
(University of the Western Cape, 2022)Woolworths is known as one of South Africa’s largest retailers with over 400 retail chains across South Africa, while also expanding into other African countries and the Middle East. This study aims to analyse the ... -
A time dimensional extension to standard poverty analyses in South Africa
(University of the Western Cape, 2021)Most poverty studies ignore the dimension of time and are merely concerned if an individual meets certain money-metric or non-income welfare (e.g., access to services and asset ownership) criteria. They fail to recognise ...