Browsing Faculty of Arts by Author "Thabela, Tendani Mulanga"
Now showing items 1-1 of 1
-
Resemiotization and discourse practices in selected television advertisements in South Africa
Thabela, Tendani Mulanga (University of the Western Cape, 2011)This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ...