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Now showing items 11-20 of 24
The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy
(University of the Western Cape, 2004)
The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and ...
Ethical practices of the middle managers in a South African university
(University of the Western Cape, 2020)
Middle managers play an important role in contemporary organisations, particularly in Higher Education Institutions (HEIs). Research on middle managers in a HEI environment suggests that their roles, work practice and ...
The impact of utilitarian and hedonic needs satisfaction on brand trust, brand affect and brand loyalty for selected fast moving consumer goods in South Africa
(University of the Western cape, 2016)
The concept of brand loyalty highlights the importance of brands in marketing strategy development because it leads to a stream of benefits for the company (lower marketing costs, less price sensitivity, greater market ...
A comparison analysis of CEO compensation related to shareholders value: South Africa versus China holding banks
(University of the Western Cape, 2020)
CEO’s compensation, as a global management problem, has been a matter of continuing argument in Western economies, over the last two decades. However, the relationship between CEO compensation and firm performance is still ...
The role and the functions of the Alternative Exchange (AltX) and its contribution to the development of the small and medium-sized enterprises (SMMEs) in South Africa
(University of the Western Cape, 2019)
Motivated by the number of firms that migrate from the Alternative Exchange (AltX) to the
JSE main board, this research undertakes to examine the role and the functions of the AltX and
its contribution to the development ...
Entrepreneurial learning, opportunity recognition and development - Evaluating the impact of a training programme at TSiBA Education, Cape Town, South Africa
(University of the Western Cape, 2017)
The
youth
of
South
Africa
is
currently
faced
with
high
levels
of
unemployment
and
poverty.
This
raises
concerns
about
the
future
of
the
South
African
people
and
its
economy.
Consequently,
mu ...
Comparative analysis of domestic fuel-wood energy consumption between South Africa and Nigeria: A mixed methods approach
(University of Western Cape, 2019)
South Africa was considered to have attained universal access to modern energy, this meant that the number of households that have access to energy had successfully increased from 30% in 1994 to 87% in 2012. However, the ...
Factors contributing to employee burnout among frontline staff working in the business banking department of a South African bank
(University of the Western Cape, 2023)
This study suggests that, specifically at their convenience, more awareness on burnout should be created among frontline employees in the South African banking sector. The study contends that employees should be given ...
Progression of women into senior leadership in the South African department of international relations and cooperation (dirco)
(University of the Western Cape, 2023)
The post-1994 South African government promulgated legislation focusing on gender equality and the advancement of women in public and private institutions. This study examines the factors influencing women’s career progression ...
Customer loyalty programmes in South Africa: Past, present and future trajectories
(University of the Western Cape, 2022)
The thesis examines customer attitudes towards Fast Moving Consumer Goods (FMCG) retail outlets. Customer attitudes are examined based on customer engagement, loyalty programmes, customer satisfaction and customer loyalty ...