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Internal promotion of Islamic banking offerings at a South African traditional bank: An action research study
(University of the Western Cape, 2018)
This master's thesis report is a record of my action research study conducted at a traditional bank
in South Africa. The report follows a narrative writing style. It contains my personal learnings and
reflections. In it I ...
The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy
(University of the Western Cape, 2004)
The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and ...