Now showing items 1-6 of 6
A social semiotic approach to multimodality in the Vagina Varsity YouTube campaign series
(University of the Western Cape, 2019)
This study investigated the semiotic resources used by Vagina Varsity, a campaign by sanitary towel brand Libresse on the social media platform YouTube to construct meanings around the female body. Vagina Varsity is a South ...
Modes and resemiotisation of HIV and aids messages in the eastern region of Malawi
This study explores how HIV and AIDS discourse is differently constituted and evaluated across different modes by different communities of speakers in Malawi. Particularly, the study explores how different languages and ...
The Zimbabwean threat: media representations of immigrants in the South African media
(University of the Western Cape, 2012)
This thesis is a multimodal discourse analysis of the media representations of Zimbabwean immigrants in the South African media. The aim of the investigation is to illustrate how Zimbabwean immigration and Zimbabwean ...
Mobility, identity and localization of language in multilingual contexts of urban Lusaka
(University of Western Cape, 2014)
This study explores Mobility, Identity and Localization of Language in Multilingual Contexts of Urban Lusaka. By examining data from different sites of language practices of Lusaka urbanites, that include, casual and formal ...
A critical reflection on eclecticism in the teaching of English grammar at selected Zambian secondary schools
(University of the Western Cape, 2016)
English is the official language in Zambia and a compulsory subject from grade 1 to the final year of secondary education. Communicative competence in English is therefore critical to mobility in education and is also ...
Siding and ‘translanguaged siding’ in lecture halls: an ethnography of communication at the University of the Western Cape.
(University of Western Cape, 2020)
The study set out to investigate siding and translanguaged siding as an under-researched student-to-student communication which happen parallel to teaching. Lemke (1990) defines siding as student-to-student talk while the ...