Magister Artium - MA (Linguistics, Language and Communication)
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Schooling superdiversity: Linguistic features as linguistic resources in two Manenberg classrooms in the Western Cape
(University of the Western Cape, 2017)This thesis takes on a non-essentialist view of language by studying the borrowing of linguistic features across languages as natural, everyday language practices. More specifically, this research identifies the need for ... -
Dialogicality in selected Nando's television advertisements: A multisemiotic approach
(University of the Western Cape, 2018)This thesis explored the mobility of semiosis other than language in the discourse of television advertising. Gilje (2010) highlights that remediation is the defining characteristic of new digital media and researchers ... -
Youth Multilingualism and Popular Culture Interactions at His People Pentecostal Church
(University of the Western Cape, 2017)Youth multilingualism is an overarching notion that accounts for the dynamic macroand micro-linguistic practices and interactions in contexts and spaces redefined by cultural practices. It makes contributions to interactional ... -
Incorporating indigenous African languages in Higher Education: Student attitudes towards learning materials in isiXhosa at the University of the Western Cape
(The University of the Western Cape, 2017)There have been extensive studies conducted on the language attitudes of students or their parents at primary, secondary as well as tertiary levels of education in South Africa. Many scholars have found that African ... -
The semiotic signature of transformation of political parties in South Africa: A multimodal analysis of selected Democratic Alliance texts.
(The University of the Western Cape, 2017)Social semiotics (Halliday, 1978 and van Leeuwen, 2006) makes us acutely aware that social communication like public speaking often takes place through non-verbal modes (such as images, and bodily attributes), in combination ... -
Analysing the spontaneous speech of children with Foetal Alcohol Spectrum Disorder (FASD)
(University of the Western Cape, 2016)Foetal Alcohol Spectrum Disorder (FASD) is a global problem that affects various communities. FASD denotes a pattern of abnormalities intermittently seen in children born to women who consume huge quantities of alcohol ... -
Problematising the construct of 'definitions' within academic literacy : an analysis of students' knowledge of definitions in isiXhosa and English language textbooks at the University of the Western Cape
(University of the Western Cape, 2016)Instructional verbs (such as analyse, summarise, apply, evaluate) have been referred to as performatives and have become the object of initiatives around developing and assessing students' academic literacy competencies. ... -
Appraisal of Beyoncé Knowles as a popular artist : analysing the evaluative discourse of the online fan base
(University of the Western Cape, 2011)This research uses the Systemic Functional Linguistics (SFL) approach, more specifically, the appraisal theory to analyse the online message postings by fans of the popular music artist, Beyoncé Knowles. Through their ... -
Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ... -
Analyzing university language policies in South Africa : critical discourse and policy analysis frameworks
(University of the Western Cape, 2016)At the dawn of democracy, Higher Education in South Africa was in dire need of change. One of the essential initiatives in response to transformation in Higher Education was the mandate from the Ministry of Education for ... -
A multisemiotic analysis of ‘skinscapes’ of female students at three Western Cape universities
(University of the Western Cape, 2015)This study used a multisemiotic/multimodal discourse analysis approach to analyze tattoos of selected female students at three Western Cape Universities: the University of the Western Cape (UWC), the University of Cape ... -
A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements
(University of the Western Cape, 2015)Advertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate ... -
Crossing linguistic and cultural barriers: an analysis of intercultural communication between Chinese traders and South Africans in Cape Town
(University of the Western Cape, 2015)In recent years South Africa has seen a significant growth in the number of migrants entering its borders. The country has opened its doors to not only migrants from the African continent, but also to immigrants from the ... -
Spinning the truth on social media : a textual analysis of health-related television advertisements
(University of the Western Cape, 2015)The theory of multimodality (Kress 2010; Kress and van Leeuwen 2006) has impacted major research fields like Linguistics and Education by significantly extending our understanding of what is meant by communication through ... -
A semiotic analysis of user manuals for two blender brands
(University of the Western Cape, 2016)Technical documentation comes in a variety of forms such as installation or operation manuals, quick reference guides, maintenance manuals, user manuals, policy and procedure manuals or marketing brochures and flyers (Walsh, ... -
Social networking among UWC students: instant messaging genres and registers
(University of the Western Cape, 2015)Contemporary research has pointed to the importance of social media in the lives of young people today. This project aims to explore the emerging discourse conventions and generic structures of chat conversations on social ... -
Shoot the Boer: a discourse analysis of online posts and related texts
(University of the Western Cape, 2015)The controversial singing of the Shoot the Boer song by Julius Malema was a focus of media attention during the period of March 3, 2010 to September 12, 2011.This study aims to analyse the discourses participants draw on ... -
Semiotic remediation and resemiotisation as discourse practice in Isidingo: a multi-semiotic analysis
(University of the Western Cape, 2015)The problem explored relates to the dearth in studies exploring semiotic resources other than language in the study of mediated discourses in the media; public broadcasting in particular. Gilje (2010) laments that although ... -
The transformation and reshaping of South African languages via cell-phone messaging: sms speak as a local practice
(University of the Western Cape, 2013)South Africa is a diverse, multilingual country with a majority of its youth owning or using cellular phone technologies. The cell phone interaction between multilingual individuals from different linguistic and cultural ... -
Multilingualism, linguistic landscaping and translation of isiXhosa signage at three Western Cape Universities
(University of the Western Cape, 2014)Promotion and practice of multilingualism is of infinite need in a country with such history as South Africa. The need to promote, preserve and maintain languages grows each and every day due to the possibility of languages ...
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