Browsing by Author "Mamhiyo, Godwill Anesu T"
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A conceptual framework for digital customer experience in online retail industry
Mamhiyo, Godwill Anesu T (University of the Western Cape, 2021)With the advent of digital technology, retailers can enhance the customer’s experience by transitioning from traditional Customer Experience to Digital Customer Experience (DCx). Experiences are seen as differentiators ...