Browsing by Subject "Child-directed marketing"
Now showing items 1-2 of 2
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Exploring caregivers’ perceptions about the influence children have on food purchase choice at grocery stores.
(University of the Western Cape, 2024)Background: There is a rising global problem of diet-related non-communicable diseases (NCDs) such as overweight and obesity. The evidence shows a positive association between the marketing of foods and beverages high in ... -
An observational study of child-directed marketing on prepackaged breakfast cereals in South Africa
(University of the Western Cape, 2021)Background: Childhood obesity is on the rise in South Africa (SA) and child-directed marketing (CDM) is one of the contributing factors to children’s unhealthy food choices and consumption. This study assessed CDM on ...