Browsing Faculty of Arts by Subject "Branding"
Now showing items 1-3 of 3
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Branding and material culture of multilingualism and identities in linguistic landscapes in Langa
(University of the Western Cape, 2022)Very few studies of linguistic landscape (LL) have been conducted in townships, rural areas, and Africa in general. The focus is and has been on major city centres and their surroundings. Therefore, this study seeks to ... -
Globalisation and higher education branding at three Western Cape universities in South Africa: A multi-semiotic analysis
(University of the Western Cape, 2015)This study investigates how the three selected Western Cape Province (WCP) institutions of higher education position their brand imageries and awareness in a localised global way. It explores the branding discourses and ... -
Spinning the truth on social media: A textual analysis of health-related television advertisements
(University of the Western Cape, 2015)The theory of multimodality (Kress 2010; Kress and van Leeuwen 2006) has impacted major research fields like Linguistics and Education by significantly extending our understanding of what is meant by communication through ...