An investigation into the perceived impact of artificial intelligence on recruitment and selection practices of HR professionals within the retail sector in the Western Cape.

Abstract

The evolution of digital technology has a significant impact on every individual. One of these digital technologies that is currently changing the landscape in various industries is Artificial Intelligence (AI). AI can assist systems to act and think like rational human beings, resulting in more efficient work processes with half the effort. Despite this, there are still many fears, misconceptions and uncertainties about AI, and organisations may not be doing enough to educate staff on the introduction of advanced technologies within the workplace. The integration of AI into Human Resources Management has rendered traditional methods of recruiting and selecting skilled employees obsolete. The developments in AI also have significant implications for Human Resources (HR) professionals as they have to work alongside advanced technologies such as AI. The overarching objective of the study is to explore the perceived impact of AI on recruitment and selection practices within the retail sector in the Western Cape, as perceived by HR professionals. Primary data was collected using a qualitative approach wherein 9 participants were selected using the purposive sampling method. The research data was collected using semi-structured interviews and the interview guide developed by the researcher served as the research instrument.