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A study of the content, type, style and extent of food and beverage advertising in South Africa: Investigating four free-to-air television channels (SABC 1–3 and eTV)
(University of Western Cape, 2019)
Television (TV), a powerful medium used by industry for marketing, increases the
popularity of certain food products and beverages. Through a range of techniques, this is done to
persuade adults and children to buy these ...