Browsing Magister Commercii - Mcom (Management) by Issue Date
Now showing items 21-29 of 29
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Investigating the impact of service quality and customer satisfaction on customer loyalty in life insurance in South Africa
(University of the Western Cape, 2017)Service quality and satisfaction are very important concepts that companies must understand to remain competitive and grow (Angelova & Zekiri, 2011:232). Satisfied customers form the foundation of any successful business ... -
The effect of internal brand management on brand commitment and brand trust
(University of the Western Cape, 2018)The focus of branding is often externally focused, yet it is the employees through their direct interaction with the brand, that can make or break the brand promise. Despite the important role of employees in building ... -
Exploring ways to deepen undergraduate students understanding of financial literacy
(University of the Western Cape, 2020)This thesis reports on my investigation into undergraduate students' knowledge of financial literacy (FL) and explores ways of improving their FL by using and experimenting with alternative Financial Literacy Education ... -
HIV patients’ perceptions of mobile technology support in Nelson Mandela Bay, Eastern Cape
(University of Western Cape, 2021)South Africa has one of the largest HIV and AIDS burdens in the world, with an estimated7.52 million people living with HIV in 2018. The antiretroviral therapy (ART) programme is the biggest and most costly programme in ... -
A review of Principal training and development to determine preparedness as managers of organisations in the South African context.
(University of the Western Cape, 2022)Globally, public education systems are understood to be critical to the development of societies and provides an essential service for the public benefit. In order to do so effectively, there has been acceptance that ... -
Entrepreneurial learning, experience, motivation and business innovation: Life stories of Western Cape SME owners
(University of the Western Cape, 2022)The South African economy is in desperate need of entrepreneurs to create job opportunities and boost economic growth. This thesis seeks to develop a deeper understanding of the entrepreneurship process, to understand ... -
A review of principal training and development to determine preparedness as managers of organisations in the South African context
(University of the Western Cape, 2022)Globally, public education systems are understood to be critical to the development of societies and provides an essential service for the public benefit. In order to do so effectively, there has been acceptance that ... -
Exploring entrepreneurs’ responses to the Covid-19 crisis
(University of the Western Cape, 2023)The study investigates the entrepreneurial responses of a wide range of entrepreneurs in Cape Town who faced economic adversity during the Covid-19 pandemic. There is limited research with a paucity in the knowledge on how ... -
Strategic responses in the Covid-19 period: A study of selected small and meduim enterprises in the Western Cape
(University of the Western Cape, 2023)The COVID-19 pandemic devastated businesses globally, leading to significant economic and social challenges. Small and Medium Enterprises (SMEs) have been particularly vulnerable, and their survival and resilience have ...