Browsing Magister Commercii - MCom (Economics) by Subject "Marketing"
Now showing items 1-3 of 3
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An analysis of the non-traditional agricultural export potential for Rwanda: a case of flowers
(University of the Western Cape, 2004)Rwanda is constrained by an export structure that is heavily dependent on one or a few agricultural export products such as coffee, tea , pyrethrum and cinchona. The country did not manage to industrialize or to diversify ... -
The application of the marketing concept to independent radio and appliance retail
(University of the Western Cape, 1982)Independent Radio and Appliance retailers face very strong competition from chain groups, discounters and hypermarkets. These organisations rely on bulk-buying and negotiated deals to elicit favourable terms from suppl ... -
Finding nexus between sport sponsorship transaction and corporate governance principles, namely (accountability and transparency)
(University of the Western Cape, 2012)In South Africa today those who lead sport are facing increasing scrutiny which has inevitably resulted in questioning governance practices. The transition of many sports from predominantly volunteer administered organizations ...