Browsing Magister Commercii - MCom (IM) (Information Management) by Subject "Retail industry"
Now showing items 1-2 of 2
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A conceptual framework for digital customer experience in online retail industry
(University of the Western Cape, 2021)With the advent of digital technology, retailers can enhance the customer’s experience by transitioning from traditional Customer Experience to Digital Customer Experience (DCx). Experiences are seen as differentiators ... -
Factors influencing the adoption of big data analytics in supply chain risk management: A case in the manufacturing industry
(University of the Western Cape, 2022)In Africa, supply chain processes are under pressure from political, economic and security risks that disrupt the free flow of goods. In South Africa, the manufacturing industry has high growth potential, however, the ...