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Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)
This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ...
Reading the linguistic landscape: women, literacy and citizenship in one South African township
(2011)
The purpose of this study was two-fold: firstly, to do a multimodal analysis of the
multilingual signage, advertisements and graffiti present on different surfaces in the
main business hub of a multicultural community ...
Telling tales of identity: an interpretation of women's narratives
(University of the Western Cape, 2011)
This paper examines selected discourses found in the journals kept by 21 working-class women during a training course for domestic workers in South Africa. The principal aim of the paper is to examine how emotion, voice ...
A systemic functional analysis of two Truth and Reconciliation Commission testimonies: transitivity and genre
(University of the Western Cape, 2011)
This thesis examines how two narrators construe their experiences of the same events differently through the linguistic choices that they make, through a systemic functional analysis, as well as a genre analysis of two ...
The literacy orientation of preschool children in a multilingual environment: the case of post-apartheid Manenberg
(University of the Western Cape, 2011)
This thesis is the result of an ethnographic study of the multilingual literacy practices of a group of families in their particular spaces within the urban context of the community of Manenberg, with the specific view of ...
Appraisal of Beyoncé Knowles as a popular artist: Analysing the evaluative discourse of the online fan base
(University of the Western Cape, 2011)
This research uses the Systemic Functional Linguistics (SFL) approach, more specifically, the appraisal theory to analyse the online message postings by fans of the popular music artist, Beyoncé Knowles. Through their ...
Reading the Linguistic landscape: Women, literacy and citizenship In One South African township
(University of Western Cape, 2011)
The purpose of this study was two-fold: firstly, to do a multimodal analysis of the
multilingual signage, advertisements and graffiti present on different surfaces in the
main business hub of a multicultural community ...