Now showing items 1-5 of 5
Finding nexus between sport sponsorship transaction and corporate governance principles, namely (accountability and transparency)
(University of the Western Cape, 2012)
In South Africa today those who lead sport are facing increasing scrutiny which has inevitably resulted in questioning governance practices. The transition of many sports from predominantly volunteer administered organizations ...
Internal promotion of Islamic banking offerings at a South African traditional bank: An action research study
(University of the Western Cape, 2018)
This master's thesis report is a record of my action research study conducted at a traditional bank in South Africa. The report follows a narrative writing style. It contains my personal learnings and reflections. In it I ...
The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy
(University of the Western Cape, 2004)
The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and ...
Destination attributes that attract international tourists to Cape Town
(University of the Western Cape, 2005)
The purpose of this study is twofold. The first purpose is to identify Cape Town’s important destination attributes. Secondly one needs to examine how and to what extent Cape Town’s important destination attributes impact ...
Customer loyalty programmes in South Africa: Past, present and future trajectories
(University of the Western Cape, 2022)
The thesis examines customer attitudes towards Fast Moving Consumer Goods (FMCG) retail outlets. Customer attitudes are examined based on customer engagement, loyalty programmes, customer satisfaction and customer loyalty ...