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Managing Stakeholder Salience, Influence and Exposure with Sustainable Supply Chain Management Practices and Triple Bottom Line Measures: The Case of Safaricom, Kenya
(University of the Western Cape, 2018)
As organizations face stiff pressure from various stakeholders, management
has had to move beyond the idea of shareholder wealth maximization and
incorporate the environmental and social concerns from the various
stakeholders. ...
The effect of internal brand management on brand commitment and brand trust
(University of the Western Cape, 2018)
The focus of branding is often externally focused, yet it is the employees through
their direct interaction with the brand, that can make or break the brand promise.
Despite the important role of employees in building ...