Browsing Magister Commercii - Mcom (Management) by Title
Now showing items 10-29 of 31
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The effect of internal brand management on brand commitment and brand trust
(University of the Western Cape, 2018)The focus of branding is often externally focused, yet it is the employees through their direct interaction with the brand, that can make or break the brand promise. Despite the important role of employees in building ... -
Employment practices in the transition to lean production: worker perspectives in a South African auto components firm
(University of the Western Cape, 2008)Proponents of lean production (LP) argue that successful implementation is dependent on creating an organisational climate that complements the adoption and implementation of innovation. Transformation of the organisational ... -
Entrepreneurial learning, experience, motivation and business innovation: Life stories of Western Cape SME owners
(University of the Western Cape, 2022)The South African economy is in desperate need of entrepreneurs to create job opportunities and boost economic growth. This thesis seeks to develop a deeper understanding of the entrepreneurship process, to understand ... -
Entrepreneurship and the impact of entrepreneurial orientation training on SMMEs in the South African context: A longitudinal approach
(University of the Western Cape, 2004)This thesis formed part of a existing longitudinal study. The overall study is an outcome of research done to understand success and failure issues in Africa, which is an attempt to understand the impact of a short ... -
Entrepreneurship education at tertiary institutions in Rwanda: a situation analysis
(University of the Western Cape, 2005)This study explored the provision of entrepreneurship education at higher education institutions in Rwanda with special reference to the levels of provision, support mechanisms, course objectives, contents, teaching and ... -
Evaluation of employment creation by African immigrant entrepreneurs for unemployed South Africans in Cape Town
(University of the Western Cape, 2007)There has been a lot of comment and reaction to the presence of immigrants in South Africa, and most of it has been very negative. In light of the negative reaction, one can ask whether immigrants do in fact add any value ... -
Exploring characteristics of farming systems in former labour tenant communities: the case of Ncunjane and Nkaseni in Msinga
(University of the Western Cape, 2013)In this mini-thesis I explore the key characteristics of the farming household and the livelihood strategies they employ with particular reference to their farming systems. The study sought to determined the contribution ... -
Exploring entrepreneurs’ responses to the Covid-19 crisis
(University of the Western Cape, 2023)The study investigates the entrepreneurial responses of a wide range of entrepreneurs in Cape Town who faced economic adversity during the Covid-19 pandemic. There is limited research with a paucity in the knowledge on how ... -
Exploring ways to deepen undergraduate students understanding of financial literacy
(University of the Western Cape, 2020)This thesis reports on my investigation into undergraduate students' knowledge of financial literacy (FL) and explores ways of improving their FL by using and experimenting with alternative Financial Literacy Education ... -
HIV patients’ perceptions of mobile technology support in Nelson Mandela Bay, Eastern Cape
(University of Western Cape, 2021)South Africa has one of the largest HIV and AIDS burdens in the world, with an estimated7.52 million people living with HIV in 2018. The antiretroviral therapy (ART) programme is the biggest and most costly programme in ... -
Interorganizational relationship management: managing across hierachies, markets and networks
(University of the Western Cape, 2006)This study focused on understanding inter-organizational relationships (IOR) of a dynamic nature. A dynamic process that has repetitive sequences of negotiation, commitment, and execution stages is central to inter-organizational ... -
Investigating the impact of service quality and customer satisfaction on customer loyalty in life insurance in South Africa
(University of the Western Cape, 2017)Service quality and satisfaction are very important concepts that companies must understand to remain competitive and grow (Angelova & Zekiri, 2011:232). Satisfied customers form the foundation of any successful business ... -
An investigation into the perceived impact of Artificial Intelligence on recruitment and selection practices of HR professionals within the retail sector in the Western Cape
(University of the Western Cape, 2024)The evolution of digital technology has a significant impact on every individual. One of these digital technologies that is currently changing the landscape in various industries is Artificial Intelligence (AI). AI can ... -
Monitoring good governance in South African local government and its implications for institutional development and service delivery. A case study of the sub-councills and councillor support department.
(University of the Western Cape, 2015)The empowering of local governments in South Africa as engines of national development has been plagued with problems and imbalance related to the ethic and the functioning of the local government machinery itself. The ... -
Perceptions of diversity management in a public sector organization /government institution within the Western Cape
(2013)In modern organisations, diversity management is seen as an important factor for success. If diversity is not managed correctly, it could impact how and if organisations meet their goals. The purpose of diversity management ... -
Perceptions of managers regarding the barriers to implementing the Employment Equity Plan of the City of Cape Town :an exploratory study
(University of the Western Cape, 2006)During the amalgamation of the seven substructures within the City of Cape Town specific problems arose around employment equity issues and consequently the City of Cape Town has introduced an Employment Equity Plan. This ... -
Regional integration in Southern Africa with a specific focus on the challenge of multiple membership, using SADC as a case study
(2009)Regional integration dates back to the work of Jacob Viner who distinguished between the terms ‘trade creation’ versus ‘trade diversion’ in the context of the gains from customs unions. Since then regional trade agreements ... -
A review of principal training and development to determine preparedness as managers of organisations in the South African context
(University of the Western Cape, 2022)Globally, public education systems are understood to be critical to the development of societies and provides an essential service for the public benefit. In order to do so effectively, there has been acceptance that ... -
A review of Principal training and development to determine preparedness as managers of organisations in the South African context.
(University of the Western Cape, 2022)Globally, public education systems are understood to be critical to the development of societies and provides an essential service for the public benefit. In order to do so effectively, there has been acceptance that ... -
South African automotive industry: Globalisation, re-structuring and world-class manufacture.
(University of the Western Cape, 2002)Political and economic sanctions between 1970 and 1994 isolated the inward-oriented economy of South Africa from global trends. A variety of factors, such as a challenging new global competitive environment, production ...