Browsing Department of Information Systems by Author "De Villiers, Zita Kim"
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A framework for ethical data use to improve personalised customer experience in the financial industry in South Africa
De Villiers, Zita Kim (University of the Western Cape, 2022)The financial services industry deals daily with vast amounts of data. In this study, the researcher intends to investigate if data is used ethically for the purpose of analytics within this industry. The aim of this ...