The development of online shopping behaviour during Covid-19, Cape Town, South Africa

Abstract

The COVID-19 pandemic brought a change in the business environment across the globe since the start of 2020 which resulted in E-commerce becoming most considered and chosen form of purchasing. This research aim is to bring clarity and knowledge on the impact of COVID-19 on the consumers' buying behaviour and purchasing decisions. Further, on how E-commerce and the related benefits have replaced traditional ways of purchasing. An online questionnaire was conducted on 141 Cape Town consumers, to identify how they have reacted and changed their shopping behaviours and how their shopping preferences have changed since the COVID-19 pandemic. Due to the unforeseen COVID-19 restrictions, businesses faced some challenges moving their operations online.