Browsing Faculty of Economics and Management Sciences by Author "Carelse, Bradford Marcus"
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Investigating the impact of service quality and customer satisfaction on customer loyalty in life insurance in South Africa
Carelse, Bradford Marcus (University of the Western Cape, 2017)Service quality and satisfaction are very important concepts that companies must understand to remain competitive and grow (Angelova & Zekiri, 2011:232). Satisfied customers form the foundation of any successful business ...