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From monolingual to translanguaging classroom practice at two Delft primary schools
(University of the Western Cape, 2018)
Terminology such as mother tongue, first language and second language remain prevalent in South African schools’ language policies. These monolingual terms seem out of place within our multilingual landscape (Banda, 2018). ...
A multisemiotic analysis of ‘skinscapes’ of female students at three Western Cape universities
(University of the Western Cape, 2015)
This study used a multisemiotic/multimodal discourse analysis approach to analyze tattoos of selected female students at three Western Cape Universities: the University of the Western Cape (UWC), the University of Cape ...
Social networking among UWC students: instant messaging genres and registers
(University of the Western Cape, 2015)
Contemporary research has pointed to the importance of social media in the lives of young people today. This project aims to explore the emerging discourse conventions and generic structures of chat conversations on social ...
A semiotic analysis of user manuals for two blender brands
(University of the Western Cape, 2016)
Technical documentation comes in a variety of forms such as installation or operation manuals, quick reference guides, maintenance manuals, user manuals, policy and procedure manuals or marketing brochures and flyers (Walsh, ...
Shoot the Boer: a discourse analysis of online posts and related texts
(University of the Western Cape, 2015)
The controversial singing of the Shoot the Boer song by Julius Malema was a focus of media attention during the period of March 3, 2010 to September 12, 2011.This study aims to analyse the discourses participants draw on ...
Analysing the spontaneous speech of children with Foetal Alcohol Spectrum Disorder (FASD)
(University of the Western Cape, 2016)
Foetal Alcohol Spectrum Disorder (FASD) is a global problem that affects various communities. FASD denotes a pattern of abnormalities intermittently seen in children born to women who consume huge quantities of alcohol ...
Problematising the construct of 'definitions' within academic literacy: An analysis of students' knowledge of definitions in isiXhosa and English language textbooks at the University of the Western Cape
(University of the Western Cape, 2016)
Instructional verbs (such as analyse, summarise, apply, evaluate) have been referred to as performatives and have become the object of initiatives around developing and assessing students' academic literacy competencies. ...
Resemiotization and discourse practices in selected television advertisements in South Africa
(University of the Western Cape, 2011)
This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ...
A multi-semiotic discourse analysis of feminine beauty in selected True Love magazine advertisements
(University of the Western Cape, 2015)
Advertising and media imagery shape attitudes about race and ethnicity, which means that advertising media play an influential part in constructing the frame through which individuals perceive racial differences and negotiate ...
Spinning the truth on social media: A textual analysis of health-related television advertisements
(University of the Western Cape, 2015)
The theory of multimodality (Kress 2010; Kress and van Leeuwen 2006) has impacted major research fields like Linguistics and Education by significantly extending our understanding of what is meant by communication through ...