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Now showing items 31-35 of 35
Consumers' perceptions when evaluating brand extensions in relation to the original brand
(2008)
A brand extension strategy is one of the marketing tools that firms utilise to introduce new products in the market. One of the advantages of adopting this strategy is that firms are able to leverage on the positive image, ...
The role of night paddock manuring in the reduction of poverty and conflict amongst farmers and grazers in small Babanki (Cameroon)
(University of the Western Cape, 2008)
Agriculture and livestock production were the mainstay of the economies of many sub-Saharan African countries, including of Cameroon, in the 1970s. Things began to change with the discovery of petroleum products and natural ...
A study of the relationship between job satisfaction experienced by employees within a retail company and their organisational citizenship behaviour
(University of Western Cape, 2008)
The term organisational citizenship behaviour (OCB) was first explored by
Bateman and Organ (1983) to refer to particular behaviours that may benefit
an organisation and gestures that cannot be enforced by means of formal ...
Transformation amongst staff and student at the University of Cape Town: Challenges and prospects
(University of the Western Cape, 2008)
This research is an evaluative case study of transformation in a Historically White University (HWU) in South Africa (SA). The research occurs within the context of redress against the inequality and exclusion created by ...
Transforming distance learning in South Africa with emerging technologies: the academic view
(University of the Western Cape, 2008)
Within a context of rapid technological change and shifting market conditions, the South African education system is challenged with providing increased education opportunities without increased budgets. Many educational ...