Browsing Magister Artium - MA (Linguistics, Language and Communication) by Author "Banda, Felix"
Now showing items 21-38 of 38
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A multimodal discourse analysis of the material culture of multilingualism at three Western Cape universities
Thebus, Kurt (University of Western Cape, 2021)The advent of semiotic/Linguistic Landscapes (LL) as a new sociolinguistic enquiry has received considerable attention in the field of Language and Communication Studies. Although LL studies have been done in South Africa, ... -
Multimodality and Negotiation of Cape Flats Identity in Selected Daily Voice Front pages
Matthews, Waseem (University of the Western Cape, 2009)This thesis explores the social semiotic relationship of visual and verbal signs of the Daily Voice tabloid as a way to show how the social context influences meaning of the signs used in its multimodal frontpages. The ... -
A multisemiotic analysis of ‘skinscapes’ of female students at three Western Cape universities
Roux, Shanleigh Dannica (University of the Western Cape, 2015)This study used a multisemiotic/multimodal discourse analysis approach to analyze tattoos of selected female students at three Western Cape Universities: the University of the Western Cape (UWC), the University of Cape ... -
Negotiating bilingual identities in selected homes and schools in the Belhar community
Warner, Faika (UWC, 2009)The study explores the negotiation of identities through linguistic innovations such as codeswitching, code-mixing and differing language choices in different domains of home and school in Belhar. The focus is to examine ... -
Negotiating identity in multilingual parliamentary discourses in the Western Cape: a discourse analysis
McLean, Stacy Avril (University of the Western Cape, 2014)South Africa transitioned from an apartheid system of government, with one ruling party to a new democracy; a transition that is still currently in progress. With this transition came many new freedoms, such as the ability ... -
A platform to protest: A virtual ethnography of the UWC Fees WILL Fall Linguistic Landscape.
Oliver, Candice Frances (University of Western Cape, 2019)The year 2015 and 2016 marked a period of heightened turmoil for the universities in the Western Cape. The three leading institutions in the province were each affected by student-led protest during that year. The Rhodes ... -
Remediation and intertextuality in Garner's 'politically correct' representation of Cinderella
Snayer, Leylanie (University of the Western Cape, 2017)Fairy tales have been changing continuously. From the likes of the Greek and Chinese versions of the Cinderella tale, Cinderella has been transformed into other versions. Charles Perrault and The Brothers Grimm had their ... -
Resemiotization and discourse practices in selected television advertisements in South Africa
Thabela, Tendani Mulanga (University of the Western Cape, 2011)This study demonstrates how advertisers re-voice and re-perform others' gestures and actions (Prior and Hengst, 2010). The focus is on the mobility of semiosis across boundaries and practices. It uses Multimodal Discourse ... -
Revitalization of the Urhobo language across physical and virtual spaces
Onowode, Patience Adarighofua (University of the Western Cape, 2022)There is increasing interest in finding an effective revitalization system for safeguarding small and endangered languages. Therefore, this study explores the revitalization of Urhobo, an endangered minority language spoken ... -
Semiotic assemblages and the manifestations of material culture in selected chicken licken advertisements
Fortuin, Dionne (University of Western Cape, 2021)With advances and information technology innovation, and the rise of revenue through advertisements, producers and content creators have become creative in the selection of cultural and semiotic materialities, and linguistic ... -
Semiotic remediation and resemiotisation as discourse practice in Isidingo: a multi-semiotic analysis
Marthinus, Leilani (University of the Western Cape, 2015)The problem explored relates to the dearth in studies exploring semiotic resources other than language in the study of mediated discourses in the media; public broadcasting in particular. Gilje (2010) laments that although ... -
Semiotic remediation as discourse practice in three Woolworths branded spaces
Small, Zoe (University of the Western Cape, 2022)Woolworths is known as one of South Africa’s largest retailers with over 400 retail chains across South Africa, while also expanding into other African countries and the Middle East. This study aims to analyse the ... -
A social semiotic analysis of healthcare signage at selected public and private hospitals in the Western Cape
Hartman, Geraldine (University of the Western Cape, 2020)The study focuses on the application and use of linguistic landscapes in health institutions. Furthermore, the research is centred on a social semiotic analysis of the healthcare signage at selected public and private ... -
The social semiotics of hair: Re-constructing cape coloured South African female identities- the transition
Jansen, Anoesjka (University of the Western Cape, 2022)Cape Coloured women have been misrepresented and misunderstood for generations as a result of apartheid and the deeply rooted ideologies at play during that time. The Coloured body was subjected to the colonial ideals of ... -
Stylisation of identities in online discourses related to The Spear on Sowetan LIVE
Mokwena, Lorato (University of the Western Cape, 2014)This study focuses on a story featured on Sowetan LIVE, one of South Africa’s online newspapers. The flexibility of the mode in which the newspaper is produced, enables users to comment on its articles as they are published. ... -
A systemic functional linguistics (SFL) analysis of Yoruba students’ narratives of identity at three Western Cape universities
Adetomokun, Idowu Jacob (University of Western Cape, 2012)There has been a great deal of research exploring Halliday’s (1978, 1994, 2004)Systemic Functional Linguistic (SFL) approach. However, there has been little work that specifically targets SFL to explore African discourse. ... -
Towards urban multilingualism: investigating the linguistic landscape of the public rail transport system in the Western Cape
Johnson, Ian Lyndon (University of the Western Cape, 2012)This study explores the linguistic landscape of Metrorail in the Western Cape, South Africa. The Western Cape is a diverse, multicultural society with a history of colonialism and imperialism. For this reason, the ... -
The transformation and reshaping of South African languages via cell-phone messaging: sms speak as a local practice
Davids, Gaironesa (University of the Western Cape, 2013)South Africa is a diverse, multilingual country with a majority of its youth owning or using cellular phone technologies. The cell phone interaction between multilingual individuals from different linguistic and cultural ...