Browsing Magister Commercii - MCom (Business and Finance) by Subject "Attitudes"
Now showing items 1-1 of 1
-
The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy
(University of the Western Cape, 2004)The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and ...