The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy

dc.contributor.advisor	Hirschsohn, Philip
dc.contributor.author	Yu, Bingyan
dc.contributor.other	Dept. of Management
dc.contributor.other	Faculty of Economics and Management Sciences
dc.date.accessioned	2013-06-20T13:36:07Z
dc.date.available	2007/03/28 09:46
dc.date.available	2007/03/28
dc.date.available	2013-06-20T13:36:07Z
dc.date.issued	2004
dc.identifier.uri	http://hdl.handle.net/11394/1530
dc.description	Magister Commercii - MCom	en_US
dc.description.abstract	The image of a destination is built by a variety of influences, only some of which can be directly or indirectly attributed to the actions of destination marketing companies. This study proposes to identify, analyze and evaluate the factors that could impact positively and/or negatively on the image of South Africa as a tourist destination among tourists from China.	en_US
dc.language.iso	en	en_US
dc.publisher	University of the Western Cape	en_US
dc.subject	Tourism	en_US
dc.subject	South Africa	en_US
dc.subject	Marketing	en_US
dc.subject	Chinese Travel	en_US
dc.subject	Attitudes	en_US
dc.title	The image of South Africa among visiting Chinese tourists: Implications for destination positioning and marketing strategy	en_US
dc.type	Thesis	en_US
dc.rights.holder	University of the Western Cape	en_US
dc.description.country	South Africa