South African and non-South African residents in Cape Town: Awareness level, purchase intention and buying behaviour towards purchasing halal food products
Bashir, Abdalla Mohamed
MetadataShow full item record
Muslims and non-Muslim consumers regardless of who they are or from where they come, whether natives or foreigners in a particular country are much concerned with consuming food products. However, not any researchers in South Africa (SA) have addressed the consumers who buy food products labelled halal. This doctoral dissertation primarily aims to explore and bring new knowledge towards halal food purchasing behaviour. It specifically focuses on understanding the current purchase intention and behaviour of halal consumers in Cape Town, South Africa. For this purpose, the Theory of Planned Behavior (TPB) was utilised as the theoretical framework to measure the purchase intention and subsequently the buying behaviour of halal consumers. An exploratory sequential mixed method was adopted. A qualitative approach formed the first phase of the study, while a quantitative approach formed the second phase of the study. For the qualitative phase, data was collected purposively through 9 intensive semi-structured interviews. Nonetheless, for the quantitative phase, data was collected by means of 516 self-administrated questionnaires using a stratified random sampling. In analysing the qualitative data, thematic analysis was applied. However, for the quantitative phase, data was analysed using multivariate statistical analysis known as the Structured Equation Modelling (SEM).
Showing items related by title, author, creator and subject.
Competition law and cartel enforcement regimes in the global south: examining the effectiveness of co-operation in south-south regional trade agreements. Ndlovu, Precious Nonhlanhla (University of the Western Cape, 2017)Competition law and its enforcement have become necessary tools in the face of trade liberalisation. Nowhere is this more evident than in the area of cross-border cartels. The global South is steadily becoming aware of ...
Van Schalkwyk, Gregory Peter. (University of the Western Cape, 2007)The study was located within the project : Relevance of school mathematics Education (ROSME) of the Department of Dicactics at the University of the Western Cape. The research was undertaken in the belief that mathematics ...
Van der Merwe, Elizabeth (University of the Western Cape, 2015)The aim of this study was to document the intertidal and shallow subtidal species of non-geniculate coralline red algae from the South Africa south coast. The main emphasis of the study are encompassed in four research ...