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Now showing items 31-40 of 89
Crossing linguistic and cultural barriers: an analysis of intercultural communication between Chinese traders and South Africans in Cape Town
(University of the Western Cape, 2015)
In recent years South Africa has seen a significant growth in the number of migrants entering its borders. The country has opened its doors to not only migrants from the African continent, but also to immigrants from the ...
Globalisation and higher education branding at three Western Cape universities in South Africa: A multi-semiotic analysis
(University of the Western Cape, 2015)
This study investigates how the three selected Western Cape Province (WCP) institutions of higher education position their brand imageries and awareness in a localised global way. It explores the branding discourses and ...
Analyzing university language policies in South Africa: Critical discourse and policy analysis frameworks
(University of the Western Cape, 2016)
At the dawn of democracy, Higher Education in South Africa was in dire need of change. One of the essential initiatives in response to transformation in Higher Education was the mandate from the Ministry of Education for ...
Towards urban multilingualism: investigating the linguistic landscape of the public rail transport system in the Western Cape
(University of the Western Cape, 2012)
This study explores the linguistic landscape of Metrorail in the Western Cape, South
Africa. The Western Cape is a diverse, multicultural society with a history of
colonialism and imperialism. For this reason, the ...
A critical analysis of colonial and postcolonial discourses and representations of the people of Mozambique in the Portuguese newspaper ‘O Século de Joanesburgo’ from 1970-1980
(University of the Western Cape, 2014)
The aim of this thesis is to probe how Mozambican people were represented or constructed in the colonial and post-colonial periods through the columns of the Portuguese newspaper, ‘O Século de Joanesburgo’. The study ...
Reading the linguistic landscape: women, literacy and citizenship in one South African township
(2011)
The purpose of this study was two-fold: firstly, to do a multimodal analysis of the
multilingual signage, advertisements and graffiti present on different surfaces in the
main business hub of a multicultural community ...
The transformation and reshaping of South African languages via cell-phone messaging: sms speak as a local practice
(University of the Western Cape, 2013)
South Africa is a diverse, multilingual country with a majority of its youth owning or using cellular phone technologies. The cell phone interaction between multilingual individuals from different linguistic and cultural ...
Stylisation of identities in online discourses related to The Spear on Sowetan LIVE
(University of the Western Cape, 2014)
This study focuses on a story featured on Sowetan LIVE, one of South Africa’s online newspapers. The flexibility of the mode in which the newspaper is produced, enables users to comment on its articles as they are published. ...
A platform to protest: A virtual ethnography of the UWC Fees WILL Fall Linguistic Landscape.
(University of Western Cape, 2019)
The year 2015 and 2016 marked a period of heightened turmoil for the universities in the
Western Cape. The three leading institutions in the province were each affected by student-led
protest during that year. The Rhodes ...
A hashtag analysis of racial discourses within #ColouredExcellence: Case of Wayde van Niekerk
(University of the Western Cape, 2019)
The research study takes into account the apartheid legacy of racial hierarchization and ‘separate development’ (cf Raynard, 2012) which penetrated all aspects of social life. Particularly, it is the sporting domain and ...