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Now showing items 51-60 of 60
Figuring post-apartheid SA women: Brutal fruit online advertising in a glocalized world
(University of the Western Cape, 2018)
In a developing country like South Africa plagued by historical racial scars, attitudes
pertaining to race, ethnicity and language, can be described as considerably problematic.
Images used for advertising (ads) and the ...
A multimodal discourse analysis of Bodies-in- Protest on Twitter: Case of Sans Souci Girls High School
(University of the Western Cape, 2019)
The legacy of apartheid is one that has left traces of racial oppression and inequitable
distribution of state resources across the landscape of the country. Cape Town in particular is
a city of many contrasts with grand ...
Multilingual electronic glossing: Implementing and evaluating an alternative reading aid for students at the University of the Western Cape
(University of the Western Cape, 2018)
Vocabulary knowledge is an indicator of language competence. There is a positive
relationship between literacy levels and the medium of instruction. Research has shown that
reading comprehension is largely dependent on ...
A social semiotic analysis of healthcare signage at selected public and private hospitals in the Western Cape
(University of the Western Cape, 2020)
The study focuses on the application and use of linguistic landscapes in health institutions. Furthermore, the research is centred on a social semiotic analysis of the healthcare signage at selected public and private ...
Discourse analysis of narratives of Malay heritage in gentrified Bo-Kaap, Cape Town
(University of the Western Cape, 2020)
Bo-Kaap (BK) is a neighbourhood in Cape Town which has long been home to a predominantly Muslim community with deep ties to the area’s colonial and slave history. In recent years, BK has become a hotbed for developers ...
Media representations of reporting techniques of four news houses related to two mediated events during the Trump administration
(2020)
Media representations, embedded in reported media events, play a pivotal role in the propagation of beliefs, ideologies and establishing the status quo. The media events are given coverage by news reports on newsworthy ...
A phenomenological discourse analysis of harassed female 'skinscapes' in select public spaces in Cape Town
(University of the Western Cape, 2018)
Street harassment refers to the unsolicited verbal remarks and nonverbal gestures that women
are subjected to by men when moving through (public) spaces. The dominant discourse sees
this phenomenon as firstly a gendered ...
Exploring digital literacy practices of 12- to 15-year-old children from Philippi and Khayelitsha townships in Cape Town
(University of the Western Cape, 2018)
Despite the spread of digital communication technologies and the integration of mobile
phones into everyday life, young children's literacy practices are changing rapidly, and
schools are struggling to address the potential ...
Multilingualism, linguistic landscaping and translation of isiXhosa signage at three Western Cape Universities
(University of the Western Cape, 2014)
Promotion and practice of multilingualism is of infinite need in a country with such history as South Africa. The need to promote, preserve and maintain languages grows each and every day due to the possibility of languages ...
Reading the Linguistic landscape: Women, literacy and citizenship In One South African township
(University of Western Cape, 2011)
The purpose of this study was two-fold: firstly, to do a multimodal analysis of the
multilingual signage, advertisements and graffiti present on different surfaces in the
main business hub of a multicultural community ...